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Electric shaver - Braun Pocket de Luxe

Braun Pocket de Luxe

  • Object:

    Electric shaver

  • Place of origin:

    Germany (designed)
    Ireland (made)

  • Date:

    1992 (made)

  • Artist/Maker:

    Braun AG (designer and maker)

  • Materials and Techniques:

    Plastic and metal

  • Museum number:


  • Gallery location:

    In Storage

Braun, with Dieter Rams (German, born 1932) as director of product design from 1962 until 1998, made a wide range of well mannered household appliances. The company philosophy, then was that "the first commandment of product development ...is to cater to the true needs of the people for whom (the products) are intended. The products should be and look as these people wish the objects with which they live to be and look." The pebble like form of this shaver, which makes it a delight to hold, is typical of many Braun products of that era.

Physical description

The body, of black matt plastic with a stainless steel foil, is slim and oblong with cambered sides. The head of the shaver sits in a recessed section at the top. The cover over the blade incorporates a fine mesh foil; the end sections are ridged to facilitate removal while the sides are trapezoid sections covering the shaving head and motor housing. The shaving head is a horizontal steel bar with a row of semi circular cutting blades, attached to a nylon bracket which oscillates rapidly when the motor is switched on. The head is completely detachable for easy cleaning. The spindle supporting it is covered by a rubber grommet. The on/off switch is a thin strip of plastic on the front panel of the body and moves vertically. The base is a curved quadrant, It opens by being moved to one side and then outwards to reveal the battery compartment which contains two AA 1.5 volt batteries. The cap follows the same contours as the body. On either side are extended arms which fit into a groove on either side of the battery housing, the main part of the body. A detachable brush for cleaning is incorporated into the top of the cap.

Place of Origin

Germany (designed)
Ireland (made)


1992 (made)


Braun AG (designer and maker)

Materials and Techniques

Plastic and metal

Marks and inscriptions

Marked in white alongside the switch bar

Marked in white on the front panel

BRAUN Made in Ireland / SV
On the body, beneath the cover for the shaving head


Height: 11.5 cm, Width: 6 cm, Depth: 2.3 cm

Object history note

This acquisition was recommended by the Core Committee of the 20th Century gallery Project in 1992.

Descriptive line

Plastic and metal, designed (Germany) and made (Ireland) by Braun AG, Germany, 1992

Bibliographic References (Citation, Note/Abstract, NAL no)

Nationalism and Globalism in Design, Hugh Aldersley Williams, 1992, p.30


Plastic; Metal


Metalwork; Product design; Personal accessories


Metalwork Collection

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