Image of Gallery in South Kensington
On display at V&A South Kensington
Design 1900 to Now, Room 74

Boby

Trolley
1970 (designed), 1970 (made)
Artist/Maker
Place of origin

Cesare Colombo (1930-1971), known as Joe Colombo, was an Italian industrial designer who designed furniture, cars, air conditioning units and watches. He studied art at Milan’s Brera Academy and joined the Movimento Nucleare in the early 1950s, a group co-founded by Enrico Baj and Sergio Dangelo, who were opposed to abstract art and proposed instead the use of automatism, a creative technique for producing art without thought, will or intervention from the conscious mind.

Colombo innovated with new materials such as thermoplastics and fibreglass to construct futuristic, fluid and functional designs and collaborated with such as Kartell, Zanotta, Stilnovo, O-Luce, Alessi and Rosenthal. Many of his designs are still in production with these companies today. In 1967 he designed 'Universale' (accession number: CIRC.887-1968) the first all-plastic stacking chair to be made by the injection-moulding technique and available in five colours with legs of varying heights for use in different environments, from bars to nurseries.

The Boby Trolley is one of Colombo's best known designs, originally intended for use in the drawing office but also popular with the design conscious for domestic use in kitchens, bathrooms and studies. An all-in-one organization system on wheels, it includes shelves, bins and trays that can be adapted to suit the needs of the owner.


Object details

Categories
Object type
Parts
This object consists of 4 parts.

  • Trolley
  • Tray
  • Shelf
  • Lid
TitleBoby (manufacturer's title)
Materials and techniques
Injection-moulded ABS plastic
Brief description
Model 'Boby' trolley designed by Joe Colombo and manufactured by Bieffeplast, ABS plastic and metal, 1970 (designed)

Italian 1970 des. J. Colombo man. Bieffe

model Boby, part; Italian 1970 des. J. Colombo man. Bieffe (slots under part 2)

model Boby, part; Italian 1970 des. J. Colombo man. Bieffe (goes on top of part 2)
Physical description
Red trolley on wheels, layered construction with several compartments
Dimensions
  • Height: 73.2cm
  • Width: 42cm
  • Depth: 43cm
Marks and inscriptions
Joe Colombo (Signature in raised relief on bottom shelf)
Gallery label
  • Compact space-savers As compact living has become more common, designers have created smart, multifunctional and small-scale solutions for furniture, storage and technology. The Kubus glass boxes fit together interchangeably and are heat resistant, making them useful for storing and heating foods. The compact sink and wall-mounted CD player were both designed for smaller homes with less space, while the Boby trolley offers flexible storage on wheels suitable for any room of the house. Stackable glass containers Kubus, about 1938 Designed by Wilhelm Wagenfeld Manufactured by Vereinigte Lausitzer Glaswerke, Germany Press-moulded glass Museum no. C.154&A, B, D to J, L, N, O P-1980 Flexible storage trolley Boby, 1970 Designed by Joe Colombo Manufactured by Bieffeplast, Italy Injection-moulded ABS plastic Given by Valerie Mendes Museum no. W.5:1 to 4-1992 Small sink for the Barbican Estate, London 1966 Designed by L Michael Hohmann and Chamberlin, Powell and Bon Manufactured by Twyfords, UK ‘Ceramant’ vitreous ceramic Museum no. CIRC.395-1967 Wall-mounted CD player with pull-string switch 1999 Designed by Naoto Fukasawa Manufactured by Muji, Japan ABS plastic and electronic components Museum no. CD.80:1, 6-2016 The object sits in the 'Housing and Living' section of the Design 1900-Now gallery opened in June 2021. (2021)
  • STORAGE TROLLEY: BOBY Designed by Joe Colombo (Italian, 1930-1971), 1970 Made by Editions Bieffeplast, Caselle di Selvazzano, Padua, Italy from 1970; still in production Injection-moulded ABS plastic Given by Valerie Mendes W.5-1992 This trolley, designed specifically for the drawing office, has been widely used in the home and is an example of expropriation of office furniture by the domestic market. The layered construction provides flexible storage, while the castors make it easy to move around at will.(1992)
Credit line
Given by Valerie Mendes
Historical context
The Boby Trolley is one of Colombo's best known designs, originally intended for use in studios but picked up by the design conscious for use in kitchens, bathrooms and studies.
Summary
Cesare Colombo (1930-1971), known as Joe Colombo, was an Italian industrial designer who designed furniture, cars, air conditioning units and watches. He studied art at Milan’s Brera Academy and joined the Movimento Nucleare in the early 1950s, a group co-founded by Enrico Baj and Sergio Dangelo, who were opposed to abstract art and proposed instead the use of automatism, a creative technique for producing art without thought, will or intervention from the conscious mind.

Colombo innovated with new materials such as thermoplastics and fibreglass to construct futuristic, fluid and functional designs and collaborated with such as Kartell, Zanotta, Stilnovo, O-Luce, Alessi and Rosenthal. Many of his designs are still in production with these companies today. In 1967 he designed 'Universale' (accession number: CIRC.887-1968) the first all-plastic stacking chair to be made by the injection-moulding technique and available in five colours with legs of varying heights for use in different environments, from bars to nurseries.

The Boby Trolley is one of Colombo's best known designs, originally intended for use in the drawing office but also popular with the design conscious for domestic use in kitchens, bathrooms and studies. An all-in-one organization system on wheels, it includes shelves, bins and trays that can be adapted to suit the needs of the owner.
Collection
Accession number
W.5:1 to 4-1992

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Record createdFebruary 12, 2008
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