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drawing - Design for the endpaper of Peter Rabbit's Painting Book
  • Design for the endpaper of Peter Rabbit's Painting Book
    Potter, Beatrix, born 1866 - died 1943
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Design for the endpaper of Peter Rabbit's Painting Book

  • Object:


  • Date:

    1911 (made)

  • Artist/Maker:

    Potter, Beatrix, born 1866 - died 1943 (artist)

  • Materials and Techniques:

    pen and ink and pencil on paper

  • Credit Line:

    Copyright Frederick Warne & Co. Ltd.

  • Museum number:


  • Gallery location:

    In Storage

Beatrix Potter (1866-1943) is one of the world's best-loved children's authors and illustrators. She wrote the majority of the twenty-three Original Peter Rabbit Books between 1901 and 1913. The Tale of Peter Rabbit (Frederick Warne, 1902) is her most famous and best-loved tale.

A published author with an astute business sense, Potter began designing merchandise to accompany The Tale of Peter Rabbit within a year of its publication. In December 1903 she began making a Peter Rabbit doll for the niece of her publisher, Norman Warne: 'the expression is going to be lovely; especially the whiskers - (pulled out of a brush!)'. She patented the doll in December 1903 and went on to design a Peter Rabbit board game, painting books, handkerchiefs, stationery, wallpaper, a nursery frieze, figurines, slippers, calendars, tea-sets, jigsaw puzzles, and so on. Never short of ideas, Potter pursued an interest in merchandise long after she had ceased to write and illustrate children's books. She maintained a careful control over all product designs, insisting in particular that any reproduction of her characters should be faithful to her original drawings and to the true nature and likeness of animals.

Beatrix based Peter Rabbit's Painting Book on one that she had made some years earlier as a present for Louie Warne, the daughter of Harold Warne. In the published book, Peter Rabbit is joined by other characters, including Jemima Puddle-duck, Mrs. Tiggy-winkle, Squirrel Nutkin and Tom Kitten. Beatrix warns children, ‘Don’t put the Brush in your mouth. If you do, you will be ill, like Peter’. Recognising that ‘several children want to paint at once’ and ‘pin up their productions’, Beatrix also proposed issuing unbound pages from the painting book in an envelope at a cheaper price - ‘for the little artist to colour as separate pictures’. Warne published the individual pages together with the painting book in October 1911.

Following the success of Peter Rabbit's Painting Book, Potter also produced Tom Kitten's Painting Book in 1917 and Jemima Puddle-duck's Painting Book in 1925.

Physical description

Pen and ink drawing on paper of a rabbit (on the right and slightly behind) instructing four little rabbits (on the left and in front) on how to paint. The older rabbit (Peter Rabbit) wears a jacket and holds a paintbox open, pointing to its contents. A mug sits on the left of the drawing of Peter Rabbit. The four little mice face Peter Rabbit and look at an open book lying in front of them. Horizontal pencil lines in the top left and bottom right of the image suggests possible positioning of text.


1911 (made)


Potter, Beatrix, born 1866 - died 1943 (artist)

Materials and Techniques

pen and ink and pencil on paper


Height: 253 mm Whole object, Width: 195 mm Whole object

Object history note

Drawn by Beatrix Potter in 1911 when preparing Peter Rabbit's Painting Book. Acquired by the V&A from Leslie Linder (1904-1973) as part of the Linder Bequest in 1973.

Descriptive line

Drawing by Beatrix Potter, endpaper design for Peter Rabbit's Painting Book, 1911; Linder Bequest cat. no. LB.1886.

Bibliographic References (Citation, Note/Abstract, NAL no)

Brief catalogue entry, no. 1886
'Hobbs and Whalley, Beatrix Potter : the V&A Collection, London, 1985'


Pen and ink; Pencil; Paper



Subjects depicted

Painting book; Paint boxes; Mug; Rabbits; Books


Drawings; Illustration

Production Type



Archive of Art and Design

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