In art historical terms, a black Madonna is a painting or sculpture depicting the Virgin with dark or black skin, created in Europe in the late medieval period, or sometimes an older image whose documented popular cult dates from that time. Some are made of dark or black materials such as ebony, others are said to have become blackened from the soot of candles, although this explanation and the significance of the Madonna’s skin colour is contested. There are several hundred black Madonnas in Europe. The topic of black Madonnas has attracted a considerable literature in recent decades approaching the subject from the perspective of various academic disciplines including anthropology, psychology, art history, feminism, and Black history.

Our Lady of Hal is a 13th-century wooden sculpture of the Virgo Lactens (nursing Madonna) venerated in the church of St Martin in Hal, Belgium. It was orginally given to St Elizabeth of Hungary (1207-1231) by her husband Ludwig IV of Thuringia (1200-1227). She gave it to her daughter Sophie of Brabant (1224-1275) who in turn left it to her stepdaughter Matilda Countess of Holland (1200-1267) who gave or bequeathed it to the church in 1267. The statue's thaumaturgic reputation gave rise to a flourishing cult which necessitated the building of a larger church. The foundation stone for the new church was laid in 1341 and Pope Eugene IV (1383-1447) raised it to the rank of a collegiate church in 1438. Henry VIII of England (1491-1547) presented the church with a valuable monstrance on his visit in 1513 in thanksgiving for his victories over Louis XII of France (1462-1515). In 1580, Hal was unsuccessfully besieged by an overwhelmingly superior Protestant force under William I, Prince of Orange (1533-1584). The cannonballs that fell harmlessly around the shrine are now preserved there and feature in the subsequent iconography, as in this image. Medals of Our Lady of Hal standing victoriously on her pedestal of cannonballs were indulgenced by Pope Sixtus V (1521-1590) and the Catholic partisan Philippe III de Croÿ of Aarschot (1526-1595) famously wore one affixed to his hat. The statue was granted a canonical coronation by Pius IX (1792-1878) in 1874 and the collegiate church was raised to the status of a minor basilica by Pius XII (1876-1958) in 1946. This leaflet, with a prayer to the Virgin on the back, indulgenced by Pius IX in 1851, was probably issued by the shrine.