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Si vous toussez prenez des Pastilles Géraudel

Poster
ca. 1896 (Designed and made)
Artist/Maker
Place of origin

Jules Chéret (1836-1932) is known as the Maître de l'Affiche, or the 'Father of the poster'.This is primarily due to his groundbreaking developments in the colour lithographic process, but can also be attributed to his prolific output and ostentatious style: Chéret was capable of rendering even the most banal of subjects sensational. This talent is witnessed here in his poster advertising Géraudel cough drops. A young, glamorously-dressed woman proffers a cough tablet to the viewer as the source of her radiance and good health.


Object details

Categories
Object type
TitleSi vous toussez prenez des Pastilles Géraudel (popular title)
Materials and techniques
Colour lithograph
Brief description
Poster by Jules Chéret, Si vous toussez prenez des Pastilles Géraudel; French; ca. 1896.
Physical description
A sprightly woman in a feathered hat presents a tablet to the viewer, while holding a canister of the tablets in her other hand. Canisters of the medicinal product cascade down the right-hand side of the poster. In the background, scientific-looking apparatus can be seen.
Dimensions
  • Height: 236.5cm
  • Width: 88cm
Marks and inscriptions
  • 'Si vous toussez prenez des Pastilles Géraudel' (Lower centre)
  • 'J. Chéret' (Signed centre right)
  • 'Imp. Chaix (Ateliers Chéret) 20, Rue Bergère, Paris -25420-11-30' (Along lower, right-hand side)
  • poster stamp (centre)
Subjects depicted
Summary
Jules Chéret (1836-1932) is known as the Maître de l'Affiche, or the 'Father of the poster'.This is primarily due to his groundbreaking developments in the colour lithographic process, but can also be attributed to his prolific output and ostentatious style: Chéret was capable of rendering even the most banal of subjects sensational. This talent is witnessed here in his poster advertising Géraudel cough drops. A young, glamorously-dressed woman proffers a cough tablet to the viewer as the source of her radiance and good health.
Collection
Accession number
E.136-1921

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Record createdJanuary 25, 2008
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