Si vous toussez prenez des Pastilles Géraudel
- Object:
Poster
- Place of origin:
Paris (Designed and made)
- Date:
ca. 1896 (Designed and made)
- Artist/Maker:
Chéret, Jules, born 1836 - died 1932 (Designed)
- Materials and Techniques:
Colour lithograph
- Museum number:
E.136-1921
- Gallery location:
Prints & Drawings Study Room, room 514, case PR, shelf 140, box L
Jules Chéret (1836-1932) is known as the Maître de l'Affiche, or the 'Father of the poster'.This is primarily due to his groundbreaking developments in the colour lithographic process, but can also be attributed to his prolific output and ostentatious style: Chéret was capable of rendering even the most banal of subjects sensational. This talent is witnessed here in his poster advertising Géraudel cough drops. A young, glamorously-dressed woman proffers a cough tablet to the viewer as the source of her radiance and good health.
