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Si vous toussez prenez des Pastilles Géraudel

  • Object:

    Poster

  • Place of origin:

    Paris (Designed and made)

  • Date:

    ca. 1896 (Designed and made)

  • Artist/Maker:

    Chéret, Jules, born 1836 - died 1932 (Designed)

  • Materials and Techniques:

    Colour lithograph

  • Museum number:

    E.136-1921

  • Gallery location:

    Prints & Drawings Study Room, room 514, case PR, shelf 140, box L

Jules Chéret (1836-1932) is known as the Maître de l'Affiche, or the 'Father of the poster'.This is primarily due to his groundbreaking developments in the colour lithographic process, but can also be attributed to his prolific output and ostentatious style: Chéret was capable of rendering even the most banal of subjects sensational. This talent is witnessed here in his poster advertising Géraudel cough drops. A young, glamorously-dressed woman proffers a cough tablet to the viewer as the source of her radiance and good health.

Physical description

A sprightly woman in a feathered hat presents a tablet to the viewer, while holding a canister of the tablets in her other hand. Canisters of the medicinal product cascade down the right-hand side of the poster. In the background, scientific-looking apparatus can be seen.

Place of Origin

Paris (Designed and made)

Date

ca. 1896 (Designed and made)

Artist/maker

Chéret, Jules, born 1836 - died 1932 (Designed)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'Si vous toussez
prenez des
Pastilles Géraudel'
Lower centre

'J. Chéret'
Signed centre right

'Imp. Chaix (Ateliers Chéret) 20, Rue Bergère, Paris -25420-11-30'
Along lower, right-hand side

poster stamp
centre

Dimensions

Height: 236.5 cm, Width: 88 cm

Descriptive line

Poster by Jules Chéret, Si vous toussez prenez des Pastilles Géraudel; French; ca. 1896.

Materials

Lithographic ink; Paper

Techniques

Planographic; Lithograph

Subjects depicted

Health; Hat; Medicine

Categories

Prints; Posters

Collection

Prints, Drawings & Paintings Collection

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