These Men Use Shell
Poster
1938 (designed)
1938 (designed)
| Artist/Maker | |
| Place of origin |
This poster is one of many commissioned by Shell in the 1930s. The company employed artists such as Tom Eckersley and Paul Nash to produce a range of posters which transformed Shell's visual identity.
This poster by Hans Schlager, who used the pseudonym Zero, is influenced by Surrealism and Rene Magritte's work in particular. Schlager was trained in Germany and settled in London in 1932 after having worked in advertising in Berlin and New York. As an advertising designer, he experimented with a variety of visual influences such as the Surrealist imagery seen here.
This poster by Hans Schlager, who used the pseudonym Zero, is influenced by Surrealism and Rene Magritte's work in particular. Schlager was trained in Germany and settled in London in 1932 after having worked in advertising in Berlin and New York. As an advertising designer, he experimented with a variety of visual influences such as the Surrealist imagery seen here.
Object details
| Categories | |
| Object type | |
| Titles |
|
| Materials and techniques | Colour lithograph on paper |
| Brief description | Shell advertising poster by Hans Schleger, Britain, 1938 |
| Physical description | A poster showing an image of a man's head peeking through a hole in a newspaper, floating in the clouds. Lettering above and below the image. |
| Dimensions |
|
| Marks and inscriptions | These Men Use Shell
Journalists Zero
You Can Be Sure of Shell |
| Credit line | Given by Shell U.K. Limited |
| Subjects depicted | |
| Summary | This poster is one of many commissioned by Shell in the 1930s. The company employed artists such as Tom Eckersley and Paul Nash to produce a range of posters which transformed Shell's visual identity. This poster by Hans Schlager, who used the pseudonym Zero, is influenced by Surrealism and Rene Magritte's work in particular. Schlager was trained in Germany and settled in London in 1932 after having worked in advertising in Berlin and New York. As an advertising designer, he experimented with a variety of visual influences such as the Surrealist imagery seen here. |
| Bibliographic reference | Wood, Ghislaine (ed.), Surreal Things: Surrealism and Design, London : V & A Publications, 2007
p. 341 |
| Collection | |
| Accession number | E.294-1998 |
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| Record created | January 23, 2008 |
| Record URL |
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