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Photograph - These Men Use Shell
  • These Men Use Shell
    Schleger, Hans, born 1889 - died 1976
  • Enlarge image

These Men Use Shell

  • Object:


  • Place of origin:

    Great Britain (designed)

  • Date:

    1938 (designed)

  • Artist/Maker:

    Schleger, Hans, born 1889 - died 1976 (designer)

  • Materials and Techniques:

    Colour lithograph on paper

  • Credit Line:

    Given by Shell U.K. Limited

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2F, shelf DR106

This poster is one of many commissioned by Shell in the 1930s. The company employed artists such as Tom Eckersley and Paul Nash to produce a range of posters which transformed Shell's visual identity.

This poster by Hans Schlager, who used the pseudonym Zero, is influenced by Surrealism and Rene Magritte's work in particular. Schlager was trained in Germany and settled in London in 1932 after having worked in advertising in Berlin and New York. As an advertising designer, he experimented with a variety of visual influences such as the Surrealist imagery seen here.

Physical description

A poster showing an image of a man's head peeking through a hole in a newspaper, floating in the clouds. Lettering above and below the image.

Place of Origin

Great Britain (designed)


1938 (designed)


Schleger, Hans, born 1889 - died 1976 (designer)

Materials and Techniques

Colour lithograph on paper

Marks and inscriptions

These Men Use Shell
Journalists Zero
You Can Be Sure of Shell


Height: 76.2 cm, Width: 114.3 cm

Descriptive line

Shell advertising poster by Hans Schleger, British, 1938

Subjects depicted

Surrealism; Newspapers; Pencils; Clouds


Prints; Posters


Prints, Drawings & Paintings Collection

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