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The Areaorama, A View on the Thames

Paper Peepshow
ca. 1825 (published)
Artist/Maker
Place of origin

Although this paper peepshow has a generic title, it actually depicts the Lord Mayor’s Show in London, which would feature the ceremonial barges shown on the cut-out panels. This work is executed with high quality, as indicated by the sharp outlines, vibrant colours, and meticulous details. In 1215, King John issued a Royal Charter allowing the City of London to elect its own Mayor every year, with an important condition that every year the newly elected Mayor must travel from the City to Westminster to swear loyalty to the crown. About a century later the Mayor became the Lord Mayor, and by the sixteenth century, Lord Mayor’s journey had already become so splendid and popular that it was known as the Lord Mayor’s Show. The Lord Mayor’s Show has continued for over 800 years without disruption, even when its date and route have gone through multiple changes, and the barge the Lord Mayor travelled in is now a stage coach.

Samuel Williams Fuller and his brother Joseph Carr Fuller were the publishers of this work. In 1809 they opened their shop to trade as publishers, printsellers and stationers, manufacturers, and artists’ colourmen, and their business became very successful during Regency and early Victorian period. Two other paper peepshows in the collection (Gestetner 193 and Gestetner 207) share the same features, (see references). S & J Fuller used the word ‘Areaorama’ in the title of Gestetner 193 too, a term coined by combining area with with ‘-orama,’ the popular suffix for optical devices in this period.


Object details

Categories
Object type
TitleThe Areaorama, A View on the Thames (published title)
Materials and techniques
Brief description
The Areaorama, A View on the Thames, Fuller, S. & J., ca.1825
Physical description
Accordion-style paper peepshow showing the view down the Thames from Waterloo Bridge.

5 cut-out panels. 1 peep-hole. Hand-coloured lithograph. In a slipcase. Expands to approximately 58 cm.

Slipcase: the title on a yellow label, surrounded by printers’ ornaments.

Front-face: a waterman rowing a couple in a wherry (a type of boat particularly associated with the Thames) through an arch of Waterloo Bridge. The peep-hole consists of an irregular opening under the Bridge.

Panel 1: boats on either side; a waterman rowing two passengers in a wherry.

Panel 2: ceremonial barges being rowed in the direction of Westminster; crowds watching from the terrace of Somerset House on the left, a boat on the right.

Panel 3-4: ceremonial barges being rowed in the direction of Westminster; buildings on the left and a boat on the right.

Panel 5: ceremonial barges, St Paul’s on the left and a boat on the right; Southwark Bridge in the background.
Back panel: City of London skyline.
Dimensions
  • Height: 11.5cm
  • Width: 14cm
  • Fully extended length: 58cm
Credit line
Accepted under the Cultural Gifts Scheme by HM Government from the collections of Jacqueline and Jonathan Gestetner and allocated to the Victoria and Albert Museum, 2016.
Object history
Part of the Jacqueline and Jonathan Gestetner Collection, collected over 30 years and given to the V&A Museum through the government's Cultural Gift Scheme, 2016.
Summary
Although this paper peepshow has a generic title, it actually depicts the Lord Mayor’s Show in London, which would feature the ceremonial barges shown on the cut-out panels. This work is executed with high quality, as indicated by the sharp outlines, vibrant colours, and meticulous details. In 1215, King John issued a Royal Charter allowing the City of London to elect its own Mayor every year, with an important condition that every year the newly elected Mayor must travel from the City to Westminster to swear loyalty to the crown. About a century later the Mayor became the Lord Mayor, and by the sixteenth century, Lord Mayor’s journey had already become so splendid and popular that it was known as the Lord Mayor’s Show. The Lord Mayor’s Show has continued for over 800 years without disruption, even when its date and route have gone through multiple changes, and the barge the Lord Mayor travelled in is now a stage coach.

Samuel Williams Fuller and his brother Joseph Carr Fuller were the publishers of this work. In 1809 they opened their shop to trade as publishers, printsellers and stationers, manufacturers, and artists’ colourmen, and their business became very successful during Regency and early Victorian period. Two other paper peepshows in the collection (Gestetner 193 and Gestetner 207) share the same features, (see references). S & J Fuller used the word ‘Areaorama’ in the title of Gestetner 193 too, a term coined by combining area with with ‘-orama,’ the popular suffix for optical devices in this period.
Bibliographic references
Other number
38041016058679 - NAL barcode
Collection
Library number
Gestetner 194

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Record createdOctober 18, 2017
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