Please complete the form to email this item.

Trade card

  • Place of origin:

    London, England (printed)

  • Date:

    ca. 1830 (printed)

  • Artist/Maker:

    Hoare & Reeves (engraver (printmaker))

  • Materials and Techniques:

    Engraving, ink on paper

  • Credit Line:

    Given by Mr. Aubrey J. Toppin, C.V.O.

  • Museum number:

    E.331-1967

  • Gallery location:

    Prints & Drawings Study Room, level F, case TOPIC, shelf 4

  • Download image

Tea from China became available in England in the late 17th century. Initially, its cost and rarity made it a fashionable drink for the wealthy but over the course of the 18th century its increasing availability saw it enjoyed by the population at large. Chinese tea was always accompanied by sugar imported from Britain’s colonies in the West Indies where it was produced by enslaved African workers. Campaigns to end Britain’s role in the transatlantic slave trade included boycotts of West Indies-produced sugar.

This trade card was printed to publicise the services of Mowbray & Son, a ‘genuine tea dealers and grocers’ and importer of ‘spices, fish sauces and pickles’ which had an outlet on Newport High Street. Trade cards were a popular form of advertisement and the designer of this card has emphasised the exotic associations of the tropical commodities sold by Mowbray’s. In the foreground of the image sits a man in a form of Chinese dress on a crate with a Chinese pagoda and a sailing ship visible behind him. To the left, a black man dressed only in a loincloth rolls a barrel or ‘hogshead’ of the kind used to transport colonial goods such as unprocessed sugar and tobacco along a beach. The scene is fringed with palm trees.

Physical description

Trade card for Mowbray & Son, a 'Wholesale & retail genuine tea dealers and grocers' based on Newport High Street. Card emphasises the non-European origins of its goods by featuring a man in Chinese-style dress sitting on a crate amongst other crates and sugar loaves. To the left a black man in a loin cloth rolls a hogshead barrel along the beach. In the middle a ship is visible and to the right, behind the man, is a Chinese-style pagoda.

Place of Origin

London, England (printed)

Date

ca. 1830 (printed)

Artist/maker

Hoare & Reeves (engraver (printmaker))

Materials and Techniques

Engraving, ink on paper

Marks and inscriptions

'Mowbray & Son / WHOLESALE & RETAIL / GENUINE TEA DEALERS / and Grocers / HIGH STRT. NEWPORT / Imports of Irish Provisions, Spices, Fish Sauces & Pickles / Every description of Foreign Fruits. // Hoare & Reeves, &c. Warwick Court, Holbn

Dimensions

Height: 6.1 cm, Width: 9.2 cm

Descriptive line

Trade card for Mowbray & Son, a 'genuine tea dealers and grocers'. London, ca.1830

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1967 . London: HMSO, 1968.
The full text of the entry is as follows:

"HOARE,- and REEVES,- (worked second quarter of 19th century)
Trade card of Mowbray & Son. Tea Dealers and Grocers, High Street, Newport.
Lettered with name, address, advertisement and Hoare & Reeves sc Warwk. Court, Holbn.
Engraving and etching. (6.1 x 9.2 cm.) E.331-1967
Given by Mr. Aubrey J. Toppin, C.V.O."

Materials

Paper

Subjects depicted

Ship; Tea; Pagodas (buildings); African; Sugar; Hogsheads; Tea chests

Categories

Advertising; Black History; Shopping; Slavery & Abolitionism; Ephemera

Collection code

PDP

Download image
Qr_O141276
Ajax-loader