Fashion Design
1964 (designed)
| Artist/Maker | |
| Place of origin |
Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.
Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.
Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.
Object details
| Categories | |
| Object type | |
| Materials and techniques | drawing with attached sample of woollen fabric |
| Brief description | outfit, 1964, English; Mary Quant, check wool sample, ref T107-1976 |
| Physical description | Fashion design for a cream wool dress with red and navy checks, knitted low round neckline and cream cable-knit wool sleeves. Sample of checked wool attached |
| Dimensions |
|
| Production type | Design |
| Marks and inscriptions | 'MARY QUANT / MADE IN GREAT BRITAIN' (Woven label in each garment) |
| Gallery label | [Mary Quant exhibition, 2019]
DESIGN FOR TATTERSALL CHECK DRESS
1964
Mary Quant
Quant’s original design included instructions for the sample-maker to make the collar low at the front, for the flat tie-belt to be made of knitted wool, the shirt-tails to have a small side-gusset and to be top- stitched in cream yarn.
The design was too complicated to mass-produce so the dress was not part of the Ginger Group wholesale range.
Pencil and wool sample on paper
Made in London
Given by Mary Quant Ltd
V&A: T.107:E-1976(30/03/2020) |
| Credit line | Given by Mary Quant |
| Production | Remade in 1973 for Museum of London retrospective |
| Summary | Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success. Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found. |
| Associated objects | |
| Bibliographic reference | Carter, Ernestine. Mary Quant's London, London Museum, 1973
28 |
| Collection | |
| Accession number | T.107E-1976 |
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| Record created | November 30, 2007 |
| Record URL |
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