This women's down sweater jacket by Patagonia is an example of fashion and clothing brands seeking to make their production methods and supply chains more transparent to their customers. The shell of the jacket is comprised of 100% recycled polyester made from post-consumer waste such as plastic bottles, unusable manufacturing waste and worn out polyester garments. The feather filling of the jacket is certified 'cruelty-free' and traceable goose down from European suppliers who ensure that the livestock are never forcefed and never live-plucked. On the page featuring this jacket on the company's online store, the name and location of each supplier is listed. For example, the textile supplier is named as Toyota Tsusho in Japan and the sewing factory as Youngone - Karnaphuli Sportswear Ind. Ltd. (KSL) in Bangladesh.

Based in California, USA, Patagonia is an outdoor apparel company specialising in clothing for climbing, surfing, trail running and skiing and snowboarding, although its garments are often worn for everyday wear in colder climates. Patagonia describes itself as an 'activist company', seeking to instil protection and preservation of the environment into their business model. The company's mission statement "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis" underlines this intention.