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"It's for the executive woman who's not afraid to be feminine."

  • Object:


  • Place of origin:

    London (made)

  • Date:

    2004 (made)
    19/02/2004 (printed and published)

  • Artist/Maker:

    Richler, Martha Marf (artist)
    The Evening Standard (commissioned and published)

  • Materials and Techniques:

    Pen and ink on paper

  • Credit Line:

    Given by the artist

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level F, case I, shelf 139, box II

This is a reproduction of an original drawn cartoon that appeared in the Evening Standard on 19 February 2004. It is artist Marf's take on the current news story. As she describes it: 'A star rises over London Fashion Week, heralded by the heir to Yves Saint Laurent, and much to the excitement of the London fashion world, he’s British. His name is Giles Deacon. Even the cattiest critics at Prada praise his workmanship and sheer talent, and his debut could not be sexier or more glamorous – the supermodel Eva Herzigova volunteers to model his bloomers, and nothing else.'

'Marf' drew daily topical cartoons for the Evening Standard between March 2002 and August 2005, moving to the Londoner's Diary page in August 2003. The drawings cover key political and social issues of the period, providing a vivid and often hilarious response to the main news of the day. The Evening Standard is London's only evening newspaper, publishing up to five editions a day. In Marf's own words: 'The cartoonist needs to keep up with the rapid pace of event.'

Physical description

Print reproduction of a black and white line drawn cartoon showing the interior of a shop. A young assistant, wearing a pullover and skirt, fashionable belt formed of large loops, and striped stiletto shoes, is explaining a piece of clothing to another women, who is looking behind to see the effect. On her top she is wearing a standard suit jacket and blouse, but the item that she is trying on is a frilly, and extremely revealing, skirt, carrying a Giles Deacon tag. A sign indicates that this rail of clothes has come direct from London Fashion Week. Another woman, dressed in a suit and carrying a Julien Macdonald shopping bag on her shoulder, is looking through the selection. On the floor are two briefcases and a handbag.

Place of Origin

London (made)


2004 (made)
19/02/2004 (printed and published)


Richler, Martha Marf (artist)
The Evening Standard (commissioned and published)

Materials and Techniques

Pen and ink on paper

Marks and inscriptions

Thursday 19th Feburary. '04
Top left, reproduced writing (the '04 orginally in pencil). Partially cut off above in the printing process.

"It's for the executive woman who's not afraid to be feminine."
Across bottom; title to piece, reproduced writing

Artist signature bottom right of image, reproduced.

Sign, part of image

Julien / Macdonald
On shopping bag, part of image.

Label on clothing, part of image

Label on clothing

ORIGINAL PRINT/ [copyright symbol] 2003 / MARF
Written in pencil on reverse, right, 'MARF' is artist signature

Feb 2004 / This cartoon caused quite a stir / when it was published. It / coincided with London Fashion / Week. The anointed star / designer was Giles Deacon. / His debut was marked by / an outrageous catwalk / display of gorgeous bloomers -. / The model, Eva Herzigova, / was in all the papers - but just her buttocks, / Kylie-style. I felt it was / a feminist moment / and drew this cartoon / as a tribute to Giles Deacon. / [Inscribed with name of owner].
Written in pencil on reverse, 4 of '2004' has been corrected in biro from 3

MARF / 2003
Artist signature and date in pencil bottom right of image

23 [in circle]
Written upside down on reverse, in biro


Height: 29.6 cm, Width: 42 cm

Object history note

Donated by the artist.

Descriptive line

Reproduction of a cartoon, "It's for the executive woman who's not afraid to be feminine." by 'Marf' (Martha Richler), published in The Evening Standard, 19th February 2004; London.

Bibliographic References (Citation, Note/Abstract, NAL no)

Attached to this piece was a personal letter, dated 26th February 2004, which refers to this piece. Removed and placed on RF.

Production Note

Attribution note: reproduction taken by artist of original drawing


Ink; Paper



Subjects depicted

Handbag; Belt; Skirt; Clothing; Hair; Briefcases; Earrings; Shopping bag; Mannequin; Women; Clothing rail; Stiletto; Identification sign; Suits; Badge; Clothing; Pullover


Prints; Caricatures & Cartoons

Production Type



Prints, Drawings & Paintings Collection

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