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Maxim's

Evening Dress
1961 (made)
Artist/Maker
Place of origin

Straight cut evening dress, sleeveless, with high round neck. Black velvet bodice with a black sequin skirt with all-over interwoven design which matches the loose hip-length jacket with seven-eighths length sleeves. The skirt is slightly flared and gathered into the waist, and with two pockets in the front. The dress has a centre back zip fastening.


Object details

Categories
Object type
Parts
This object consists of 2 parts.

  • Evening Dress
  • Evening Bodice
TitleMaxim's (assigned by artist)
Materials and techniques
Velvet and sequins
Brief description
Straight cut evening dress and velvet jacket 'Maxim's', designed by Marc Bohan for Christian Dior, Paris, 1961
Physical description
Straight cut evening dress, sleeveless, with high round neck. Black velvet bodice with a black sequin skirt with all-over interwoven design which matches the loose hip-length jacket with seven-eighths length sleeves. The skirt is slightly flared and gathered into the waist, and with two pockets in the front. The dress has a centre back zip fastening.
Production typeHaute couture
Marks and inscriptions
'Christian Dior paris Automne-Hiver 1961 111396' (Label inside the jacket)
Credit line
Given by Mrs Loel Guinness
Historical context
The name of this dress, Maxim's, is clearly a direct nod towards the "Maxime" dinner dress from Christian Dior's first collection, That was a black woollen dress with a black velvet bow; this is a black velvet bodice dress with a sequinned skirt.

Gloria Guinness (nee Gloria Rubio y Alatorre, 1912-1980) was an elegant socialite and writer of the mid 20th century.

Her third husband, whom she married in 1951, was Group Capt. Thomas Loel Guinness, a Member of Parliament (died 1989) and an heir to the Guinness beer fortune.
She was voted 'Best Dressed Woman' in the world by Time magazine in 1962 behind Jackie Kennedy in first place. (See Time magazine Jan 26 1962)

She owned seven homes, with a full wardrobe in each so that she would never have to pack or wait at customs. She spread her patronage widely, and amongst donations to the V&A of pieces by Dior, Balenciaga, Givenchy etc., are pieces by lesser known couturiers such as Chaumont and Lafaurie.
Bibliographic reference
Fashion : An Anthology by Cecil Beaton. London : H.M.S.O., 1971 77
Collection
Accession number
T.130&A-1974

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Record createdAugust 30, 2007
Record URL
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