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Hazy Daisy

Pair of Stockings
ca. 1970 (made)
Artist/Maker
Place of origin

Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.


Object details

Categories
Object type
Parts
This object consists of 2 parts.

  • Stocking
  • Stocking
TitleHazy Daisy (assigned by artist)
Materials and techniques
Nylon
Brief description
Pair of nylon stockings 'Hazy Daisy', designed by Mary Quant, made by Nylon Hosiery Co. Ltd., England, ca. 1970
Physical description
Pair of black nylon stockings with a flower spot motif in packaging.
Dimensions
  • Packaging width: 17cm
  • Packaging height: 23cm
Production typeReady to wear
Marks and inscriptions
'MARY QUANT / "HAZY DAISY" / Spot Pattern / Stockings / 100% Nylon' (On packaging)
Credit line
Given by Nylon Hosiery Co. Ltd
Subject depicted
Summary
Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.
Collection
Accession number
T.101E&F-1983

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Record createdAugust 17, 2007
Record URL
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