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Fuzzy Felt - Fuzzy Felt

Fuzzy Felt

  • Object:

    Fuzzy Felt

  • Place of origin:

    England (made)

  • Date:

    c 1955 (made)

  • Artist/Maker:

    Allan Industries Ltd. (manufacturers)

  • Materials and Techniques:

    Folded card, cut felt

  • Museum number:

    B.578:1 to 20-2016

  • Gallery location:

    In Storage

This is an early example of Fuzzy Felt, which was first sold as a toy in 1950. Fuzzy Felt was created by Lois Allan who worked in gasket production during World War II. Allan noticed how the workers’ children enjoyed sticking the offcuts of felt to the fuzzy backs of table mats and so came up with the idea of producing boxes of felt shapes which could be arranged on a board to create an infinite number of scenes.

Fuzzy Felt was hugely popular with children, and with its fairly cheap sale price and encouragement of quiet play it also appealed to parents. Themed box sets were introduced, international sales took off and Fuzzy Felt reached the height of its success in the 1970s. Over 25 million Fuzzy Felt sets have been sold since its creation.

Physical description

Boxed Fuzzy Felt playset containing over 300 small, colourful felt pieces cut into varying sizes and shapes and two art boards on which to create scenes using the felt. An image of a figure holding a flower, made of Fuzzy Felt shapes, is printed onto paper and adhered to the lid of the box. At some point six short lengths of sticky tape have been applied to a corner of this piece of paper to secure it. The inside of the box lid has remnants of green paper with a holly motif adhered to its sides. Inside the box is a card insert folded to form twelve compartments in which to house the Fuzzy Felt pieces. On the box lid, base and insert there is child's writing and marks in pencil. A stapled paper booklet entitled 'FUZZY-FELT PICTURE MAKING' is printed with red text and images explaining how to use the Fuzzy Felt, with some pictorial ideas for scenes to make. This booklet has sticky tape down its spine. The two rectangular, card art boards have fabric upper surfaces, which the Fuzzy Felt clings to. The boards have scenes on them: the blue fabric faced board has two figures and a path leading to a yellow house and the green/blue fabric faced board has a boat, a figure and flowers.

Place of Origin

England (made)


c 1955 (made)


Allan Industries Ltd. (manufacturers)

Materials and Techniques

Folded card, cut felt

Marks and inscriptions


Just pick a pile of pretty felts
On Fuzzy-Board arrange them
A gentle pat will keep them on
Until you want to change them
Printed in black text on the paper adhered to box lid


Hand written in pencil on the box lid top and side

Private do not come in.
But knock.
Hand written by a child in pencil, on bottom of box base

Pencil scribble and monster face
Drawn in pencil by a child on the inside of the box base

Embossed into the cardboard box insert

Teddy / Bunny / Monkey / Lamb / Horse / SNAKE Swan
Hand written by a child in pencil, inside the compartments of the box insert


Length: 20-30 cm B.578:7-2016, Length: 2-16 cm B.578:8-2016, Length: c 3.5 cm B.578:9-2016, Length: 1.2-6 cm B.578:10-2016, Length: 3-14 cm B.578:11-2016, Length: 2-4 cm B.578:12-2016, Length: 1-2 cm B.578:13-2016, Length: 6-13 cm B.578:14-2016, Length: 2.3-5.5 cm B.578:15-2016, Length: 1.5-4.5 cm B.578:16-2016, Diameter: 1-2 cm B.578:17-2016, Length: 2-3 cm B.578:18-2016, Length: 2-3.5 cm B.578:19-2016, Length: 4-5 cm B.578:20-2016, Length: 34.5 cm box lid, Width: 19.5 cm box lid, Depth: 2.5 cm box lid, Length: 33.5 cm box base, Width: 19 cm box base, Depth: 3.5 cm box base, Length: 31.2 cm box insert, Width: 17.7 cm box insert, Depth: 2.5 cm box insert, Length: 18.2 cm booklet, Height: 12 cm booklet, Length: 27.6 cm two art boards, Width: 17 cm two art boards

Descriptive line

Fuzzy Felt boxed set, made by Allan Industries Ltd, England, c 1955.


Cardboard; Paper; Sellotape; Felt; Ink; Pencil; Staples


Folding; Printing; Glueing; Cutting; Stapling


Children & Childhood; Toys & Games; War

Production Type

Mass produced


Museum of Childhood

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