Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, room 514 , Case PR, Shelf 136, Box L

Lire dans Le Radical: Madame Sans-Gêne

Poster
1894 (Designed and printed)
Artist/Maker
Place Of Origin

Jules Chéret (1836-1932) is known as the Maître de l'Affiche, or the 'Father of the poster'.This is primarily due to his groundbreaking developments in the colour lithographic process, but can also be attributed to his prolific output and ostentatious style: Chéret was capable of rendering even the most banal of subjects sensational.

The poster advertises the publication of a serialised novel ('Madame Sans-Gêne' or 'Madame without-shame') in the newspaper, 'Le Radical', the narrative of which was based on a popular play written by Victorien Sardou. Serialised fiction became very popular in the nineteenth century. The general public could more easily afford a newspaper than a book and consequently many well-known authors chose to publish their work in a serialised format to enable their literature to reach a wider audience.


object details
Categories
Object Type
Materials and Techniques
colour lithograph on paper
Brief Description
Poster for 'Lire dans Le Radical: Madame Sans-Gêne Roman tiré par Edmond Lepelletier de la pièce de MM. Victorien Sardou & E. Moreau' by Jules Cheret.
Physical Description
A woman wearing an ermine-lined cloak and yellow ball dress stands in a room with a letter in her hand. A (decorated) man is seated at a desk near her, holding a pen. The woman points to the letter in her hand.
Dimensions
  • Height: 1238mm
  • Width: 875mm
Marks and Inscriptions
  • J. Chéret (Signed lower left)
  • 94-27,500 Imp Chaix (Ateliers Chéret) 20, Rue Bergére, Paris (Encres Ch. Lorillieux & Cie) (along left-hand side)
  • Lire dans Le radical Madame Sans-Gêne. 5c le Numéro. Roman tiré par Edmond Le Pelletier de la pièce de MM. Victorien Sardon & E. Mordeau (Main text)
Historical context
This poster is reproduced as a poster at a bouqiniste's stand in another poster in the V&A Museum's collection: E.140-1921: Centenaire de la Lithographie Galerie Rapp by D'Alési.
Subject depicted
Summary
Jules Chéret (1836-1932) is known as the Maître de l'Affiche, or the 'Father of the poster'.This is primarily due to his groundbreaking developments in the colour lithographic process, but can also be attributed to his prolific output and ostentatious style: Chéret was capable of rendering even the most banal of subjects sensational.



The poster advertises the publication of a serialised novel ('Madame Sans-Gêne' or 'Madame without-shame') in the newspaper, 'Le Radical', the narrative of which was based on a popular play written by Victorien Sardou. Serialised fiction became very popular in the nineteenth century. The general public could more easily afford a newspaper than a book and consequently many well-known authors chose to publish their work in a serialised format to enable their literature to reach a wider audience.
Bibliographic Reference
Coutts, Howard and Claire Jones Toulouse Lautrec and the art of the French Poster. Bowes Museum, 2004. 53 p., ill. ISBN 0954818202.
Collection
Accession Number
E.110-1921

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record createdAugust 8, 2007
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