Les cigognes d'Alsace
Lift Cage
1922 (designed), 1928 (made)
1922 (designed), 1928 (made)
Artist/Maker | |
Place of origin |
These elevator panels were made for the London department store, Selfridges, established in 1909. They demonstrate how public spaces like department stores gave ordinary people access to luxury styles, as well as luxury goods. Designed by Edgar Brandt, they are typical of his work in uniting flat, stylised and geometric patterns, with organic references. The three storks (the cicognes of the title) circle around a sun, as beams of light radiate outwards. The incorporation of birds associates the panels with flight and elevation, while the shimmering, bronzed colours adds a sense of glamour.
Brandt was keen to experiment with new materials and techniques, utilising the newer electric-shot welding process. He also electroplated in various metals, creating the depth of colour that is evident here. To complete his designs, he employed hundreds of specialists.
Brandt enjoyed particular success in New York, where his complex metalwork designs echoed the ambitious steel structures rising up across the city. He quickly established the New York studio Ferrobrandt, which created interior fixtures and fittings, as well as exterior panels and doors that tied in perfectly with the strong geometrical lines of the Manhattan skyline.
Brandt was keen to experiment with new materials and techniques, utilising the newer electric-shot welding process. He also electroplated in various metals, creating the depth of colour that is evident here. To complete his designs, he employed hundreds of specialists.
Brandt enjoyed particular success in New York, where his complex metalwork designs echoed the ambitious steel structures rising up across the city. He quickly established the New York studio Ferrobrandt, which created interior fixtures and fittings, as well as exterior panels and doors that tied in perfectly with the strong geometrical lines of the Manhattan skyline.
Object details
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Object type | |
Parts | This object consists of 17 parts.
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Titles |
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Materials and techniques | Lacquer, iron, bronze and wood |
Brief description | Panels from lift; metal, glass and wood; French, 1922-1928, designed by Edgar Brandt for Selfridges |
Physical description | Lacquer, iron, bronze and wood panels designed an interlocking stork motif circling the sun, contained within a hexagonal shape from which a starburst of beams and spirals radiate. |
Dimensions |
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Style | |
Marks and inscriptions | Plate on Circ.719:9-1971 reads 'To carry 19 Passengers' |
Object history | This lift was one of several installed in the Selfridges department store in 1928. It was removed from the building during renovation work, 1970-72. Another of the lifts is in the collection of the Museum of London (see MoL ID no. 72.265) and the Brighton Museum and Art Gallery collection. Historical significance: Henry Wilson, reviewing the metalwork in the Paris 1925 Exhibition, recognized Brandt's adoption of innovative techniques and new approaches to form and construction. Brandt's work, he wrote, 'was no longer pure smith work, but the product of the development of autogenous soldering', and his construction 'is taken up into the rhythm of design, when it comes subordinate to general form'. Gillian Naylor. 'Consicence and Consumption: Art Deco in Britain'. 'Art Deco: 1910 - 1939' (London: V&A, 2003) 238 |
Historical context | By the 1920s Selfridges was the most glamorous department store in London. American shopping magnate Gordon Selfridge had opened the Oxford Street store in 1909. Selfridges initially employed young women to operate the store lifts but, after World War II, they were replaced by disabled ex-servicemen. [text taken from Museum of London website] |
Subjects depicted | |
Association | |
Summary | These elevator panels were made for the London department store, Selfridges, established in 1909. They demonstrate how public spaces like department stores gave ordinary people access to luxury styles, as well as luxury goods. Designed by Edgar Brandt, they are typical of his work in uniting flat, stylised and geometric patterns, with organic references. The three storks (the cicognes of the title) circle around a sun, as beams of light radiate outwards. The incorporation of birds associates the panels with flight and elevation, while the shimmering, bronzed colours adds a sense of glamour. Brandt was keen to experiment with new materials and techniques, utilising the newer electric-shot welding process. He also electroplated in various metals, creating the depth of colour that is evident here. To complete his designs, he employed hundreds of specialists. Brandt enjoyed particular success in New York, where his complex metalwork designs echoed the ambitious steel structures rising up across the city. He quickly established the New York studio Ferrobrandt, which created interior fixtures and fittings, as well as exterior panels and doors that tied in perfectly with the strong geometrical lines of the Manhattan skyline. |
Bibliographic reference | London, Victoria & Albert Museum. Art Deco: 1910-1939 (London, V&A, 2003) 238. ISBN 1 85177 387 8
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Collection | |
Accession number | CIRC.719:1 to 19-1971 |
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Record created | August 1, 2007 |
Record URL |
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