Sports e giuochi a bordo
Brochure
1930s (made)
1930s (made)
| Artist/Maker | |
| Place of origin |
40 unnumbered pages : illustrations (some colour) ; 20 x 21 cm.
Illustrated end papers and wrappers
Illustrated end papers and wrappers
Object details
| Categories | |
| Object type | |
| Title | Sports e giuochi a bordo (published title) |
| Materials and techniques | Single section brochure with paper cover, saddle stitched with two wire staples |
| Brief description | Sports e giuochi a bordo. Navigazione Generale Italiana, between 1930 and 1935 |
| Physical description | 40 unnumbered pages : illustrations (some colour) ; 20 x 21 cm. Illustrated end papers and wrappers |
| Dimensions |
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| Style | |
| Production type | Mass produced |
| Gallery label | ‘Sports e giuochi a bordo’, (Sports and games on board), brochure for the Italian Line, 1930s, V&A, National Art Library.
In the interwar years, outdoor activities including swimming and sunbathing became fashionable leisure pursuits, and shipping lines were quick to respond to this trend. The Italian Line which sailed across the Atlantic following a southern, sunnier route pioneered resort-like decks with swimming pools and expanses of space for outdoor activities. Italian Line ships promoted a ‘Lido Deck’ and claimed that ‘Life at the Lido, at Palm Beach or Deauville never offered more’.(2017) |
| Object history | Part of the Jobbing Printing Collection of examples of commercial printing and design including catalogues and books as well as a variety of ephemera such as magazine covers, promotional cards, loose sheets, book plates, book jackets, trade cards, advertisement proofs, wine labels, menu cards etc. Firms include Shell-Mex, Austin Reed, Guinness, Heals, Imperial Airways, Orient Line. Designers include McKnight Kauffer, El Lissitsky, Bawden, Bayer, Gill, Tschichold. Categories of material include architecture, broadcasting, costume, interior design, motor industry, food and drink. In 1936 the National Art Library decided to lay the foundations of a "collection of commercial typography and to exhibit contemporary specimens from time to time so that the trend of typographic design, both in this country and abroad, could be appraised by students of industrial art". The Keeper of the Library, Philip James was largely instrumental in acquiring the material. The bulk of the collection consists of examples from the 1930s, especially 1936 - 1939, with a smattering of items from the 1940s. The collection is further supplemented with material from the 1960s which the Library inherited from the Circulation Department of the Museum after its closure in 1978. As these two groups of material stand as historic collections in their own right, any further examples acquired by the Library have been catalogued individually and not added to this designated 'closed collection'. Currently uncatalogued. A typescript list is available on request at the Main Counter; this list does not include the material inherited from the Circulation Department. |
| Other numbers |
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| Collection | |
| Library number | 38041800870073 |
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| Record created | April 10, 2016 |
| Record URL |
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