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  • Place of origin:

    pembrokeshire (designed and made)

  • Date:

    2015 (made)

  • Artist/Maker:

    Torquing Group

  • Materials and Techniques:

    Plastic, metal and electronic parts

  • Museum number:


  • Gallery location:

    In Storage

Place of Origin

pembrokeshire (designed and made)


2015 (made)


Torquing Group

Materials and Techniques

Plastic, metal and electronic parts

Descriptive line

Zano Special edition in black with premium clam shell case, fuel charger with quick charge module, Torquing Group

Labels and date


Mini Drone

In 2015, the Zano mini-drone became the most successful European project ever on crowdfunding website Kickstarter, when it raised £2.3 million from more than 12,000 backers. But in November 2015, Torquing Group, the company behind the Zano, collapsed having shipped under 700 of the devices to customers. While crowdfunding has transformed designers’ ability to make products independently, the Zano has become a cautionary tale about the risks of these campaigns.

The original Kickstarter campaign video for the Zano stated that the palm-sized drone would have a built-in high definition camera, intelligent sensors, WiFi linked smartphone controls and the ability to fly uninterrupted for up to 15 minutes. But the few devices that were shipped performed poorly or not at all, and other drone manufacturers have since claimed that the Zano was impossible to build at such a low price.

Faced with severe criticism, Kickstarter commissioned an independent report into the Zano. It proposed that for “projects involving complex hardware, massive overfunding, or large sums of money [there] should be better mechanisms to identify weak projects before they fund.”

Designed and manufactured by Torquing Group, Pembrokeshire, Wales
Plastic, metal and electronic parts
Museum no. CD.8-2016


Rapid Response Collecting


Design, Architecture and Digital Department

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