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Textile swatch cards

Textile swatch cards

  • Place of origin:

    United Kingdom (made)

  • Date:

    ca. 1955-1960 (made)

  • Artist/Maker:

    Ascher Ltd (manufacturer)

  • Materials and Techniques:

    Woven rayon, acrilan and wool in chenille yarn

  • Credit Line:

    Given by Zika Ascher

  • Museum number:


  • Gallery location:

    In Storage

The book on the left hand side of this image contains swatches of the innovative chenille woven textiles launched by Zika Ascher in the late 1950s. According to Ascher, the man-made content gave the surface particular resilience and made it possible to obtain rich and deep colours.

In Europe after the Second World War, couturiers used novel lightweight mixes of wool, mohair and nylon for winter coats and dresses. They favoured screen-printed rayons and silks for summer day wear and shot organza for cocktail and evening dresses.

Zika Ascher was an innovative textile manufacturer who based himself in London after the annexation of his home country of Czechoslovakia in 1939. His wife designed textiles and their company became incorporated in 1942 (Ascher Ltd). Ascher developed a range of different fabrics for use at the top end of the market. He used samples such as these to show prospective clients his wares, and as a record of his output.

Physical description

Five cards with chenille textile samples on them, currently held together with string around the top. Woven rayon, acrilan and wool in chenille yarn.

Place of Origin

United Kingdom (made)


ca. 1955-1960 (made)


Ascher Ltd (manufacturer)

Materials and Techniques

Woven rayon, acrilan and wool in chenille yarn


Width: 26 cm, Length: 32 cm

Object history note

Registered File number 1985/16.

Descriptive line

Textile swatch cards, made by Ascher Ltd., United Kingdom, ca. 1955-1960

Bibliographic References (Citation, Note/Abstract, NAL no)

Valerie Mendes. Ascher. Fabric, Art, Fashion, London: V&A, 1988, p. 116.
Lesley Ellis Miller. 'Perfect Harmony', The Golden Age of Couture. Paris and London, 1947-57, p. 124.

Production Note

Attribution note: Launched on the haute couture market, this textile would have percolated into the ready-to-wear market, so was probably made in quantities that would qualify as mass-production.


Rayon; Wool (textile); Acrylic (textile); Chenille





Production Type

Mass produced


Textiles and Fashion Collection

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