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Place of Origin
Object history note
Registerd File: 2015/841
Charcoal coloured aussieBum briefs made of a cotton elastane mix.
Labels and date
Made in Australia
aussieBum is named after its Australian founder Sean Ashby who decided to establish a swimwear business when he was an unemployed beach bum in 2001.
Today aussieBum sells underwear and swimwear to a global market.
The company has become known for its daring, figure hugging briefs since the 2006 launch of the 'Wonderjock', which is designed to lift and enhance the genitals.
Cotton and elastane
V&A: T.4:1-2016 [16/04/2016-12/03/2017]
Men's clothes; Fashion; Underwear; Advertising
Textiles and Fashion Collection