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briefs - briefs

briefs

  • Object:

    briefs

  • Place of origin:

    Australia

  • Date:

    2015

  • Artist/Maker:

    aussieBum (designer)

  • Museum number:

    T.4:1-2016

  • Gallery location:

    In Storage

Place of Origin

Australia

Date

2015

Artist/maker

aussieBum (designer)

Object history note

Registerd File: 2015/841

Descriptive line

Charcoal coloured aussieBum briefs made of a cotton elastane mix.

Labels and date

Made in Australia

aussieBum is named after its Australian founder Sean Ashby who decided to establish a swimwear business when he was an unemployed beach bum in 2001.

Today aussieBum sells underwear and swimwear to a global market.

The company has become known for its daring, figure hugging briefs since the 2006 launch of the 'Wonderjock', which is designed to lift and enhance the genitals.

Brief, 'EnlargeIT'
aussieBum
Australia, 2015
Cotton and elastane
V&A: T.4:1-2016 [16/04/2016-12/03/2017]

Materials

Cotton; Elastane

Categories

Men's clothes; Fashion; Underwear; Advertising

Collection

Textiles and Fashion Collection

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