Not currently on display at the V&A

Play Thoughts

Resource Pack
C 1965 (made)
Artist/Maker
Place of origin

Fredun Shapur is a toy designer and illustrator based in London. From the 1960s onwards, Shapur created innovative and distinctive design products for international companies such as Naef, Galt Toys, Fischerform and Selecta and especially for Creative Playthings. His work is remarkable for fostering children’s imagination through a wide range of playful learning opportunities that appeal to both children and adults. A strong visual language of flat planes and saturated colour united Shapur’s work across two and three dimensions.


Object details

Categories
Object type
Parts
This object consists of 2 parts.
(Some alternative part names are also shown below)
  • Resource Pack
  • Prototype
  • Resource Pack
  • Prototype
TitlePlay Thoughts (generic title)
Brief description
Boxed set of cards designed by Fredun Shapur, Creative Playthings, USA, c 1965
Style
Credit line
Given by Fredun Shapur
Object history
Play Thoughts contains individual cards for the use of nursery/primary teachers. The cards are related to the role of things and spaces that are in the physical environment and psychological development of children at different ages.
Summary
Fredun Shapur is a toy designer and illustrator based in London. From the 1960s onwards, Shapur created innovative and distinctive design products for international companies such as Naef, Galt Toys, Fischerform and Selecta and especially for Creative Playthings. His work is remarkable for fostering children’s imagination through a wide range of playful learning opportunities that appeal to both children and adults. A strong visual language of flat planes and saturated colour united Shapur’s work across two and three dimensions.
Bibliographic reference
Mira Shapur and Amy F. Ogata, Fredun Shapur: playing with design, Piqpoq editions: Paris, 2013. p. 53.
Collection
Accession number
B.6:1,2-2015

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Record createdJuly 23, 2015
Record URL
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