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Poster - Back the Bid

Back the Bid

  • Object:

    Poster

  • Place of origin:

    London, England (made)

  • Date:

    ca. 2004 (made)

  • Artist/Maker:

    M&C Saatchi (designers)

  • Materials and Techniques:

    Offset photo lithograph

  • Credit Line:

    Given by Event Merchandising Limited

  • Museum number:

    E.335-2006

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3, shelf G, box DR 33

  • Image in copyright

This poster was produced as one of a series to support London's bid for the 2012 Olympic Games, and showcases the capital as a setting for this important sporting event. Depicting the city as a place where tradition mixes with modernity, with regard to both sporting venues and iconic landmarks, the posters illustrate a diverse range of famous London sites - the London Eye, Buckingham Palace, Tower Bridge, Nelson's Column, the Thames Barrier and the Swiss Re building, otheriwse known as the 'Gherkin'.

Physical description

Poster, 'Back the Bid', produced to support London's bid for the 2012 Olympic Games. Photographic design, features a gymnast balanced atop the Swiss Re Building at 30 St Mary Axe in the City of London, otherwise known as 'the Gherkin'.

Place of Origin

London, England (made)

Date

ca. 2004 (made)

Artist/maker

M&C Saatchi (designers)

Materials and Techniques

Offset photo lithograph

Dimensions

Height: 42 cm, Width: 29.7 cm

Descriptive line

Poster, London 2012 'Back the Bid' featuring a gymnast balancing atop the 'Gherkin', Britain, ca.2004.

Exhibition History

A Century of Olympic Posters (Liaoning Museum, Shenyang 12 March 2008-27 April 2008)
A Century of Olympic Posters (Capital Museum, Beijing 15 January 2008-28 February 2008)
A Century of Olympic Posters (Museum of Childhood 17/05/08-27/09/08)

Subjects depicted

Men; Athletes; Landmarks; Gymnasts; 30 St Mary Axe

Categories

Prints; Advertising; Sport; Posters

Collection code

PDP

Qr_O130652
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