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Nabisco Toytown No. 16 Roadside Stand

Model
1946 (printed)
Artist/Maker
Place of origin

Nabisco Shredded Wheat colour and cut-out card from the Nabisco Toytown series, No. 16 of 36 cards printed with a paper model design for a Roadside Stand. Printed in the United States, 1946.

The Robert Freidus Paper Model Collection contains in excess of 12,000 models of architectural structures. These models remain in their unmade state. The models vary from simple press-out shapes, to more complex objects that require cutting, folding and sticking to produce their intended shape. The models come in various forms; boxed sets, postcards, pages from magazines, and jig-saw puzzles. The collection includes a large number of famous landmarks, versions of which have been produced by many manufacturers. But some models are less well known, including fictional locations from television programmes, and one amateur designer’s own house. Some publishers focus on a specific genre of buildings such as lighthouses while others set out to illustrate types of houses and buildings rather than specific examples.

The first paper models, those to be cut out from a sheet and assembled, appeared in Europe in the 17th Century. The earliest commercial models recorded appeared in French toy catalogues in 1800. From then on paper models became popular across Europe particularly in Germany, and in the later half of the century, the UK. Manufacturers such as Pellerin and Schreiber began producing series of hundreds of models, from famous landmarks to farmhouses and specific scenes. Originally designed for children, paper models gave their owners the chance to learn about places and people in other parts of the world. The best example of this is Milton Bradley’s Village series produced in the late 19th and early 20th Century, which showed the people of a particular country and the houses they lived in.

Towards the end of the 20th Century paper modelling became increasingly popular with an adult audience with many kits being designed for a more sophisticated modeller. During this time television tie-ins also started appearing on the market reflecting the emerging trend of media merchandising. More recently with the development of the Internet, models have appeared online and these have been printed and added to the collection. Some of these models are stand alone items, while others can be used with model railways or in fantasy role playing games.


Object details

Categories
Object type
TitleNabisco Toytown No. 16 Roadside Stand (published title)
Materials and techniques
Blue ink on card
Brief description
Nabisco Shredded Wheat colour and cut-out card from the Nabisco Toytown series, No. 16 of 36 cards printed with a paper model design for a Roadside Stand. Printed in the United States, 1946
Physical description
Nabisco Shredded Wheat colour and cut-out card from the Nabisco Toytown series, No. 16 of 36 cards printed with a paper model design for a Roadside Stand. The design and instructions are printed in blue ink on card. The model is designed to be coloured in and cut-out. All 36 cards can be collected and together form a model town.
Dimensions
  • Height: 10.4cm
  • Width: 18.6cm
  • Unfolded width: 50.4cm
Credit line
Given by the V&A Americas Foundation through the generosity of Robert Freidus
Object history
Part of the Robert Freidus Architectural Paper Model Collection.
Subjects depicted
Summary
Nabisco Shredded Wheat colour and cut-out card from the Nabisco Toytown series, No. 16 of 36 cards printed with a paper model design for a Roadside Stand. Printed in the United States, 1946.

The Robert Freidus Paper Model Collection contains in excess of 12,000 models of architectural structures. These models remain in their unmade state. The models vary from simple press-out shapes, to more complex objects that require cutting, folding and sticking to produce their intended shape. The models come in various forms; boxed sets, postcards, pages from magazines, and jig-saw puzzles. The collection includes a large number of famous landmarks, versions of which have been produced by many manufacturers. But some models are less well known, including fictional locations from television programmes, and one amateur designer’s own house. Some publishers focus on a specific genre of buildings such as lighthouses while others set out to illustrate types of houses and buildings rather than specific examples.

The first paper models, those to be cut out from a sheet and assembled, appeared in Europe in the 17th Century. The earliest commercial models recorded appeared in French toy catalogues in 1800. From then on paper models became popular across Europe particularly in Germany, and in the later half of the century, the UK. Manufacturers such as Pellerin and Schreiber began producing series of hundreds of models, from famous landmarks to farmhouses and specific scenes. Originally designed for children, paper models gave their owners the chance to learn about places and people in other parts of the world. The best example of this is Milton Bradley’s Village series produced in the late 19th and early 20th Century, which showed the people of a particular country and the houses they lived in.

Towards the end of the 20th Century paper modelling became increasingly popular with an adult audience with many kits being designed for a more sophisticated modeller. During this time television tie-ins also started appearing on the market reflecting the emerging trend of media merchandising. More recently with the development of the Internet, models have appeared online and these have been printed and added to the collection. Some of these models are stand alone items, while others can be used with model railways or in fantasy role playing games.
Other number
5793 - Freidus Numbering
Collection
Accession number
B.3765-2022

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Record createdMay 29, 2014
Record URL
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