Or are you looking for Search the Archives?

Please complete the form to email this item.

Vype Reload

  • Object:

    Electronic cigarettes

  • Place of origin:

    China (manufactured)
    United Kingdom (E-liquid (nicotine liquid contained within e-cigarette cartridges), manufactured)

  • Date:

    2014 (manufactured)

  • Artist/Maker:

    CN Creative - a division of British American Tobacco (distributors)

  • Museum number:

    CD.37:1 to 11-2014

  • Gallery location:

    In Storage

An electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco.

First patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially and in 2014 global sales are expected to reach £4 billion.

There is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. British American Tobacco was the first of the large established tobacco firms to enter the UK e-cigarette market in 2013. An advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television.

Vype brand e-cigarettes are designed and manufactured by CN Creative, a division of British American Tobacco. Their design closely resembles a traditional cigarette, both in appearance and sensation, with a rubberised coating that attempts to recreate the feel of cigarette paper. The filter-like part of the cigarette is replaceable and contains the nicotine liquid; the white part contains the battery, recharged by screwing on to a USB attachment.

Place of Origin

China (manufactured)
United Kingdom (E-liquid (nicotine liquid contained within e-cigarette cartridges), manufactured)

Date

2014 (manufactured)

Artist/maker

CN Creative - a division of British American Tobacco (distributors)

Dimensions

Height: 95 mm, Width: 40 mm, Depth: 15 mm

Descriptive line

Electronic cigarettes, Vype Reload, manufactured for CN Creative, 2014

Labels and date

02.05.2014

An electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco. First patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially, fuelled by their promotion as a healthier alternative to tobacco and by widespread smoking bans in public places. There is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. ‘Big Tobacco’ companies entered the UK e-cigarette market in 2013, and an advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television.

Vype ‘reload’ e-cigarettes
2013
Designed in Manchester, UK
Designed and manufactured on behalf of CN
Creative, a division of British American Tobacco
Plastic, electronics and liquid solution
Museum no. CD.37, 38 -2014
[02/07/2014]

Materials

Metal; Plastic; Nicotine

Categories

Rapid Response Collecting; Smoking accessories; Electrical appliances; Interiors; Household objects; Shekou; Values of Design; Design Society

Collection

Design, Architecture and Digital Department

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.