Work Buy Consume Die
Poster
1994 (designed)
1994 (designed)
| Artist/Maker | |
| Place of origin |
'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding.
Object details
| Categories | |
| Object type | |
| Title | Work Buy Consume Die (assigned by artist) |
| Materials and techniques | Offset lithograph |
| Brief description | Poster, 'Work Buy Consume Die' by The Designers Republic (tDR™). Sheffield, 1994. |
| Physical description | Offset lithograph poster in red and black, with text and an adapted Pepsi cola logo in red. |
| Dimensions |
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| Gallery label | ‘Work Buy Consume Die’ is the slogan of the imaginary ‘Pho-Ku Corporation’ invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate-driven consumerism in the 1990s, but also acknowledging their role in this process, Designer’s Republic devised an anti-corporate identity to counter the force of global branding. (10/04/2014) |
| Summary | 'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding. |
| Collection | |
| Accession number | E.127-2013 |
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| Record created | April 10, 2014 |
| Record URL |
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