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Poster - Work Buy Consume Die

Work Buy Consume Die

  • Object:

    Poster

  • Place of origin:

    Sheffield (made)

  • Date:

    1994 (designed)

  • Artist/Maker:

    Anderson, Ian, born 1961

  • Materials and Techniques:

    Offset lithograph

  • Museum number:

    E.127-2013

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2E, shelf DR77

'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding.

Physical description

Poster in red and black, with text and an adapted Pepsi cola logo in red

Place of Origin

Sheffield (made)

Date

1994 (designed)

Artist/maker

Anderson, Ian, born 1961

Materials and Techniques

Offset lithograph

Dimensions

Height: 42 cm, Width: 29.7 cm

Descriptive line

Poster, 'Work Buy Consume Die', Designers Republic; Sheffield, 1995

Labels and date

‘Work Buy Consume Die’ is the slogan of the imaginary ‘Pho-Ku Corporation’ invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate-driven consumerism in the 1990s, but also acknowledging their role in this process, Designer’s Republic devised an anti-corporate identity to counter the force of global branding. [10/04/2014]

Materials

Paper

Techniques

Colour offset lithograph

Categories

Posters; Advertising

Collection

Prints, Drawings & Paintings Collection

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