Image of Gallery in South Kensington
Not currently on display at the V&A
On short term loan out for exhibition

Once is not enough

Poster
1990 (published)
Artist/Maker
Place of origin

The Body Shop was founded by Anita Roddick, who opened the first store in Brighton in 1976. The company was set up to create and sell natural products for the increasingly environmentally aware consumer of the late 1980s. Its products were not tested on animals, and were produced without harming the environment, and the brand espoused values such as fair trade and protecting human rights. This poster was produced in 1990 to advertise The Body Shop's scheme to refill its toiletry containers rather than selling products in new ones. It features the text 'Once is not enough' and, in keeping with the organisation’s ethos, is printed on recycled paper.


Object details

Categories
Object type
TitleOnce is not enough (generic title)
Materials and techniques
Offset lithography
Brief description
Poster issued by The Body Shop to promote recycling of its bottles, designed by Richard Browning, Britain, 1990
Physical description
Poster advertising The Body Shop's scheme to refill its toiletry containers, features a series of Body Shop bottles in different colours and arranged into a grid, and the text 'Once is not enough'.
Dimensions
  • Height: 99.9cm (Note: Taken from R.P. 91/2375)
  • Width: 66.7cm (Note: Taken from R.P. 91/2375)
Subjects depicted
Summary
The Body Shop was founded by Anita Roddick, who opened the first store in Brighton in 1976. The company was set up to create and sell natural products for the increasingly environmentally aware consumer of the late 1980s. Its products were not tested on animals, and were produced without harming the environment, and the brand espoused values such as fair trade and protecting human rights. This poster was produced in 1990 to advertise The Body Shop's scheme to refill its toiletry containers rather than selling products in new ones. It features the text 'Once is not enough' and, in keeping with the organisation’s ethos, is printed on recycled paper.
Bibliographic reference
Taken from R.P. 91/2378
Collection
Accession number
E.3072-1991

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdOctober 11, 2006
Record URL
Download as: JSON