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Once is not enough

  • Object:


  • Place of origin:

    United Kingdom (published)

  • Date:

    1990 (published)

  • Artist/Maker:

    Browning, Richard, born 1963 (designer)
    The Body Shop (publisher)

  • Materials and Techniques:

    Offset lithography

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, room 514, case EDUC, shelf 17, box A

The Body Shop was founded by Anita Roddick, who opened the first store in Brighton in 1976. The company was set up to create and sell natural products for the increasingly environmentally aware consumer of the late 1980s. Its products were not tested on animals, and were produced without harming the environment, and the brand espoused values such as fair trade and protecting human rights. This poster was produced in 1990 to advertise The Body Shop's scheme to refill its toiletry containers rather than selling products in new ones. It features the text 'Once is not enough' and, in keeping with the organisation’s ethos, is printed on recycled paper.

Physical description

Poster advertising The Body Shop's scheme to refill its toiletry containers, features a series of Body Shop bottles in different colours and arranged into a grid, and the text 'Once is not enough'.

Place of Origin

United Kingdom (published)


1990 (published)


Browning, Richard, born 1963 (designer)
The Body Shop (publisher)

Materials and Techniques

Offset lithography


Height: 99.9 cm, Width: 66.7 cm

Descriptive line

Poster issued by The Body Shop to promote recycling of its bottles, designed by Richard Browning, Britain, 1990

Bibliographic References (Citation, Note/Abstract, NAL no)

Taken from R.P. 91/2378


Paper; Lithographic ink


Lithography; Recycling

Subjects depicted

Re-cycling; Cosmetics; Green design; Environmental impact; Bottles


Prints; Advertising; Containers; Shopping; Posters


Prints, Drawings & Paintings Collection

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