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Poster - Here comes the bride

Here comes the bride

  • Object:

    Poster

  • Place of origin:

    UK (published)

  • Date:

    ca. 1943-ca. 1944 (published)

  • Artist/Maker:

    Mount, (Edward) Reginald, born 1906 - died 1979 (designer)
    Ministry of Information (publisher)
    Ministry of Health and Central Council of Health Education (publisher)

  • Materials and Techniques:

    Colour lithograph

  • Museum number:

    E.2913-1995

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 70, box D

  • Image in copyright

The British Ministry of Health's campaign against the spread of venereal disease (VD) during World War II warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous ('easy') women or prostitutes. 'Here Comes the Bride' reminds the male viewer of his social - and personal - responsibilities, and places the woman in the role of innocent virgin bride, in stark contrast with its companion poster, 'VD, the easy girlfriend' (E.2914-1995).

Physical description

Portrait format poster, blue ground fading to black, upon which is the white silhouette of a bride. Two shadowy hands grasp at her, and the slogan reads, 'Here Comes the Bride'. Warns of the dangers of venereal disease and advises treatment.

Place of Origin

UK (published)

Date

ca. 1943-ca. 1944 (published)

Artist/maker

Mount, (Edward) Reginald, born 1906 - died 1979 (designer)
Ministry of Information (publisher)
Ministry of Health and Central Council of Health Education (publisher)

Materials and Techniques

Colour lithograph

Dimensions

Height: 378 mm approx., Width: 254 mm approx.

Descriptive line

'Here comes the bride', poster warning of the dangers of VD, designed by Reginald Mount for the Ministry of Information, UK, 1943-44

Production Note

Produced by the Ministry of Information for the Ministry of Health and the Central Council of Health Education

Reason For Production: Commission

Materials

Paper; Printing ink

Techniques

Colour lithography

Subjects depicted

Women; Propaganda; Hands; Marriage; Silhouettes; Veils; Bride; Sexuality; Health and Safety; Venereal Disease

Categories

Prints; Propaganda; Health

Production Type

Mass produced

Collection code

PDP

Qr_O128415
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