Moshi Monsters thumbnail 1
Not currently on display at the V&A

Moshi Monsters

Playset
2010 (made)
Artist/Maker
Vivid (manufacturers)
Place of origin
China (made)
UK (designed)

In 2007 online gaming company Mind Candy set up virtual world Moshi Monsters. After tremendous success the company teamed up with Vivid to expand Moshi Monsters, creating toys and merchanise to supplement the online game.
This Moshlings Tree House, made in 2010, is a home for Moshlings. It has a working basket lift and comes with an exclusive Moshling called Roxy.


Object details

Categories
Dolls & Toys
Children & Childhood
Object type
Playset
Titles
  • Moshi Monsters (manufacturer's title)
  • Moshlings Treehouse (manufacturer's title)
Materials and techniques
Cardboard
Plastic
Brief description
Boxed Moshling Tree House for Moshi Monsters, made in China by the Vivid Toy Group in 2010
Physical description
The packaging of the Moshling Tree House consists of a cardboard box featuring photographs of Moshlings in the tree house, as well as cartoon images of Moshlings surrounding the house. Ont he back of the box there is an image of two children playing with the tree house. The toy itself takes the form of half a tree. There is space to place the Moshlings inside, and in the branches. The tree also features a working basket lift.
Dimensions
  • Box height: 30.5cm
  • Box width: 29.5cm
  • Box depth: 15.5cm
Production typeMass produced
Marks and inscriptions
  • Moshlings Treehouse A happy home home for your moshlings Collect and store your favourite moshlings
  • Welcome to the world of Moshi Monsters. Now your Moshlings have a place to play! Join Roxy in this amazing Treehouse to have fun and play around. The Moshlings enjoy hiding in the tree top and jumping from branch to branch. They love playing in their treehouse room and using the working basket lift to go up and down from the treetop. Introducing the NEW and EXCLUSIVE Moshling Roxy!
Credit line
Given by the Toy Retailers Association
Object history
Moshi Monsters is a website created in 2007, in which users select a virtual pet to care for. The website has an online world to explore and allows users to play games in order to win 'Rox' (virtual currency).
Following its online success the company introduced physical toys and merchanise, such as this Tree House, which proved to be extremely popular.
In 2011 the Moshling Tree House was named as one of the Top 12 toys of the year by the Toy Retailers Association, and was given to the museum along with the other winners.
Association
Mind Candy
Summary
In 2007 online gaming company Mind Candy set up virtual world Moshi Monsters. After tremendous success the company teamed up with Vivid to expand Moshi Monsters, creating toys and merchanise to supplement the online game.
This Moshlings Tree House, made in 2010, is a home for Moshlings. It has a working basket lift and comes with an exclusive Moshling called Roxy.
Other number
5025123781785 - product number
Collection
Young V&A Collection
Accession number
B.350-2013

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Record createdJanuary 2, 2014
Record URL
https://collections.vam.ac.uk/item/O1277633/moshi-monsters-playset-vivid/
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