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Agriculture is the Most Important Front

Poster
ca. 1975 (made)
Artist/Maker
Place of origin

This Vietnamese poster of a female harvester promotes the importance of maintaining agricultural yields during the American-Vietnam War. The outline of a factory in the background combines to visualise an idealised socialist reality in which farming and industry coexist as the means of production. The prominence of the woman’s sickle, one of the symbols of Communism further reaffirms the political ideology that the North Vietnamese and their supporters were fighting to defend.


Object details

Categories
Object type
TitleAgriculture is the Most Important Front (assigned by artist)
Materials and techniques
hand painted in gouache
Brief description
Poster, 'Agriculture is the Most Important Front', Vietnam, ca.1975
Physical description
poster, hand painted in colours showing a woman in red, with a red poker-dot head scarf holding a wheat sheaf with a sickle in her hand, in the background is a factory.
Dimensions
  • Height: 786mm
  • Width: 540mm
Production typeMass produced
Marks and inscriptions
Nông nghiệp là mặt trận hàng đầu (Translated from Vietnamese)
Translation
Agriculture is the most important front
Gallery label
Printed towards the end of the American-Vietnam War, this offers a vision of the idealised Communist society sought by the Vietnamese. The harmonious imagery of agriculture and industry is influenced by Soviet and Chinese posters. The woman’s sickle, one part of the ‘hammer and sickle’ symbol of Communism, and red polka-dot scarf, also borrowed from Soviet propaganda, reaffirm the ideological message. A World to Win: Posters of Protest and Revolution, V&A, Galleries 88a and 90, (1 May-2 Nov 2014)(01/05/2014-02/11/2014)
Credit line
Given by Anne Virgo
Summary
This Vietnamese poster of a female harvester promotes the importance of maintaining agricultural yields during the American-Vietnam War. The outline of a factory in the background combines to visualise an idealised socialist reality in which farming and industry coexist as the means of production. The prominence of the woman’s sickle, one of the symbols of Communism further reaffirms the political ideology that the North Vietnamese and their supporters were fighting to defend.
Collection
Accession number
E.619-2013

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Record createdDecember 3, 2013
Record URL
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