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  • Place of origin:

    England (made)

  • Date:

    mid 20th century (made)

  • Artist/Maker:

    Campbell, Florence (Mrs) (maker)

  • Materials and Techniques:

    This design is a preliminary drawing that would then be worked up into a design painted onto the toe of a woman's shoe.

  • Credit Line:

    Given by Mrs M. Wood

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level D, case FD, shelf 3

'Waldybags' was the name given to a particular type of luxury handbag sold by the firm H. Wald & Co. after the Second World War. They were characterised by and unusual decorative technique by which minuscule glass beads were applied to painted decoration, creating a glistening, textured effect. These handbags were popular with the British royal family. Although the firm is synonymous with this style of decoration, the decorative technique was in fact developed and executed by Florence Campbell, a Jewish-German immigrant who married a Scottish engineer and moved to England in the 1940s. She expanded her skills in German pen work, a popular past time for young women in Germany, to encompass a range of decorative objects including household items and shoes, as well as bags. The work was initially carried out solely by Mrs Campbell. Later she taught the technique to her niece, Joan Ashley-Biggs, and then the latter's daughter, Margaret Wood, who continued to design and paint Waldybags until the late 1970s.

Physical description

A preliminary design on transparent paper for a the painted toe of a woman's shoe. The design is in black ink and shows some pencil under-drawing. The decoration is a floral pattern consisting of stylised sunflowers.

Place of Origin

England (made)


mid 20th century (made)


Campbell, Florence (Mrs) (maker)

Materials and Techniques

This design is a preliminary drawing that would then be worked up into a design painted onto the toe of a woman's shoe.


Height: 21.8 cm, Width: 24.8 cm

Descriptive line

A design for a painted shoe by Florence Campbell (c.1886- c.1970)


Paper; Pencil; Ink



Subjects depicted



Designs; Fashion


Prints, Drawings & Paintings Collection

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