Flyer thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case GG, Shelf 68, Box G

Flyer

2009 (made)
Artist/Maker
Place Of Origin

When the Daily News newspaper was shut down in Zimbabwe for criticising Robert Mugabe's regime (claiming the Government were responsible for rigging elections, crushing the opposition and causing poverty, disease and economic collapse) the paper's editor started The Zimbabwean as a newspaper in exile. To raise awareness of the paper and drive sales, the South African based advertising agency TBWA/Hunt/Lascaris developed the Trillion Dollar campaign comprising of billboards, posters and flyers printed on Zimbabwean bank notes. The campaign highlighted the fact that Zimbabwe's hyperinflation had rendered them worth less than the paper they were printed on. The campaign represented an innovative and subversive use of materials to provide a powerful graphic representation of economic disaster. The campaign also won numerous awards around the world, including Africa's first Black Pencil award from the D&AD, an annual competition aimed at rewarding outstanding design.


object details
Categories
Object Type
Materials and Techniques
letterpress
Brief Description
200,000 dollar Zimbabwean bank note with letterpress, by TBWA/Hunt/Lascaris for the Zimbabwean Newspaper, South Africa,
Physical Description
letterpress in black printed on Zimbabwean 200,000 dollar bank note
Dimensions
  • Height: 780mm
  • Width: 154mm
Credit line
Given by TBWA/Hunt/Lascaris
Summary
When the Daily News newspaper was shut down in Zimbabwe for criticising Robert Mugabe's regime (claiming the Government were responsible for rigging elections, crushing the opposition and causing poverty, disease and economic collapse) the paper's editor started The Zimbabwean as a newspaper in exile. To raise awareness of the paper and drive sales, the South African based advertising agency TBWA/Hunt/Lascaris developed the Trillion Dollar campaign comprising of billboards, posters and flyers printed on Zimbabwean bank notes. The campaign highlighted the fact that Zimbabwe's hyperinflation had rendered them worth less than the paper they were printed on. The campaign represented an innovative and subversive use of materials to provide a powerful graphic representation of economic disaster. The campaign also won numerous awards around the world, including Africa's first Black Pencil award from the D&AD, an annual competition aimed at rewarding outstanding design.
Collection
Accession Number
E.1081-2011

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record createdNovember 19, 2013
Record URL