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Poster

  • Place of origin:

    South Africa (made)

  • Date:

    2009 (made)

  • Artist/Maker:

    TBWA/Hunt/Lascaris
    The Zimbabwean (advertising agency)

  • Materials and Techniques:

    letterpress

  • Credit Line:

    Given by TBWA/Hunt/Lascaris

  • Museum number:

    E.1083-2011

  • Gallery location:

    On display in Values of Design, Design Society, Shekou, China

When the Daily News newspaper was shut down in Zimbabwe for criticising Robert Mugabe's regime (claiming the Government were responsible for rigging elections, crushing the opposition and causing poverty, disease and economic collapse) the paper's editor started The Zimbabwean as a newspaper in exile. To raise awareness of the paper and drive sales, the South African based advertising agency TBWA/Hunt/Lascaris developed the Trillion Dollar campaign comprising of billboards, posters and flyers printed on Zimbabwean bank notes. The campaign highlighted the fact that Zimbabwe's hyperinflation had rendered them worth less than the paper they were printed on. The campaign represented an innovative and subversive use of materials to provide a powerful graphic representation of economic disaster. The campaign also won numerous awards around the world, including Africa's first Black Pencil award from the D&AD, an annual competition aimed at rewarding outstanding design.

Physical description

letterpress in black printed on Zimbabwean bank notes

Place of Origin

South Africa (made)

Date

2009 (made)

Artist/maker

TBWA/Hunt/Lascaris
The Zimbabwean (advertising agency)

Materials and Techniques

letterpress

Marks and inscriptions

IT IS CHEAPER TO PRINT THIS ON MONEY THAN ON PAPER

Dimensions

Height: 996 mm, Width: 745 mm

Descriptive line

'It is cheaper to print this on money than on paper', letterpress on Zimbabwean bank notes by TBWA/Hunt/Lascaris for the Zimbabwean Newspaper, South Africa,

Materials

Paper

Techniques

Letterpress

Categories

Africa; Politics; Prints; Interiors; Household objects; Shekou; Values of Design; Design Society

Collection

Prints, Drawings & Paintings Collection

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