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Fashion Shoot, Brixton Market

  • Object:

    Photograph

  • Place of origin:

    Brixton (photographed)

  • Date:

    1973 (photographed)
    2012 (printed)

  • Artist/Maker:

    Francis, Armet, born 1945 (photographer)

  • Materials and Techniques:

    C-type print

  • Credit Line:

    Supported by the National Lottery through the Heritage Lottery Fund

  • Museum number:

    E.106-2013

  • Gallery location:

    Prints & Drawings Study Room, level F, case SP, shelf 8

Armet Francis emigrated to Britain from Jamaica at the age of ten and went on to have a varied photographic career. In a series of fashion photographs taken in Brixton market for 19 magazine, Francis showcased black British style against an urban backdrop. Brixton was one of the areas in London which had developed a large black British community following migration, mainly from the Caribbean, in the post-war period. Francis’ photographs depict this multicultural urban community in contrast to the bold glamour of 1970s fashion.

The V&A acquired nine photographs by Armet Francis as part of the Staying Power project. Photographs by his contemporaries Neil Kenlock and Charlie Phillips were also acquired as part of the project. Staying Power is a five year partnership between the V&A and Black Cultural Archives. The project aims to explore black British experience from the 1950s to the 1990s through photographs acquired by the V&A and oral histories conducted by Black Cultural Archives.

Physical description

A colour photograph of a black fashion model posing on a chair placed in the centre of a street holding an umbrella and dressed in pale pink. She wears flared trousers and strappy, red platformed high heels. Behind her, a black man in a long white coat walks past.

Place of Origin

Brixton (photographed)

Date

1973 (photographed)
2012 (printed)

Artist/maker

Francis, Armet, born 1945 (photographer)

Materials and Techniques

C-type print

Dimensions

Height: 191 mm image, Width: 292 mm image, Height: 254 mm paper, Width: 305 mm paper

Object history note

The V&A acquired this photograph as part of the Staying Power project. Staying Power is a five year partnership between the V&A and Black Cultural Archives. The project aims to explore black British experience from the 1950s to the 1990s through photographs acquired by the V&A and oral histories conducted by Black Cultural Archives.

Descriptive line

Photograph by Armet Francis, 'Fashion Shoot, Brixton Market', C-type print, 1973, printed 2012

Materials

Photographic paper

Techniques

C-type process

Subjects depicted

Chairs; Shops; Umbrellas; Streets

Categories

Photographs; Black History; Fashion; African Diaspora; Women's clothes; Europeana Fashion Project

Collection

Prints, Drawings & Paintings Collection

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