Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level F , Case SP, Shelf 8

Fashion Shoot, Brixton Market

Photograph
1973 (photographed), 2012 (printed)
Artist/Maker
Place Of Origin

Armet Francis emigrated to Britain from Jamaica at the age of ten and went on to have a varied photographic career. In a series of fashion photographs taken in Brixton market for 19 magazine, Francis showcased black British style against an urban backdrop. Brixton was one of the areas in London which had developed a large black British community following migration, mainly from the Caribbean, in the post-war period. Francis’ photographs depict this multicultural urban community in contrast to the bold glamour of 1970s fashion.

The V&A acquired nine photographs by Armet Francis as part of the Staying Power project. Photographs by his contemporaries Neil Kenlock and Charlie Phillips were also acquired as part of the project. Staying Power is a five year partnership between the V&A and Black Cultural Archives. The project aims to explore black British experience from the 1950s to the 1990s through photographs acquired by the V&A and oral histories conducted by Black Cultural Archives.


object details
Categories
Object Type
Materials and Techniques
C-type print
Brief Description
Photograph by Armet Francis, 'Fashion Shoot, Brixton Market', C-type print, 1973, printed 2012
Physical Description
A colour photograph of a fashion model posing in a busy street wearing a white woven top and flared white trousers with red shoes and a white floppy hat.
Dimensions
  • Image height: 292mm
  • Image width: 191mm
  • Paper height: 305mm
  • Paper width: 254mm
Credit line
Supported by the National Lottery Heritage Fund.
Object history
The V&A acquired this photograph as part of the Staying Power project. Staying Power is a five year partnership between the V&A and Black Cultural Archives. The project aims to explore black British experience from the 1950s to the 1990s through photographs acquired by the V&A and oral histories conducted by Black Cultural Archives.
Subjects depicted
Place Depicted
Summary
Armet Francis emigrated to Britain from Jamaica at the age of ten and went on to have a varied photographic career. In a series of fashion photographs taken in Brixton market for 19 magazine, Francis showcased black British style against an urban backdrop. Brixton was one of the areas in London which had developed a large black British community following migration, mainly from the Caribbean, in the post-war period. Francis’ photographs depict this multicultural urban community in contrast to the bold glamour of 1970s fashion.



The V&A acquired nine photographs by Armet Francis as part of the Staying Power project. Photographs by his contemporaries Neil Kenlock and Charlie Phillips were also acquired as part of the project. Staying Power is a five year partnership between the V&A and Black Cultural Archives. The project aims to explore black British experience from the 1950s to the 1990s through photographs acquired by the V&A and oral histories conducted by Black Cultural Archives.
Associated Objects
Collection
Accession Number
E.104-2013

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record createdOctober 5, 2013
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