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  • Place of origin:

    London (made)
    Carnaby Street (retailed)

  • Date:

    1967 (made)

  • Artist/Maker:

    Lord John (made)

  • Materials and Techniques:

    Synthetic woven floral brocade fabric

  • Credit Line:

    Given by Peter Davies

  • Museum number:


  • Gallery location:

    In Storage

This long ‘Nehru’ style jacket, made of a synthetic woven floral brocade, exemplifies the Carnaby Street take on the ‘Peacock Revolution’ styles worn by fashionable young men in the late 1960s. Lord John was a boutique set up in 1963 by three brothers, Harold, David and Warren Gold, who enjoyed great success, perhaps in part because of the inevitable but mistaken association of their brand with John Stephen, ‘the King of Carnaby Street’. Lord John clothes responded to new styles quickly and the Gold brothers expanded their empire, which became a chain of over 30 shops in the early 1970s. The donor of this jacket also bought clothes from Chelsea boutiques including 'Granny takes a Trip'.

Physical description

The Nehru style jacket, characterised by the stand collar and long line cut, was briefly popular in the late 1960s amongst fashionable young men. This jacket is made from a synthetic woven brocade fabric, with a yellow ground and floral motif in blue, pink and green. The jacket buttons from neck to waist with four self-covered buttons.

Place of Origin

London (made)
Carnaby Street (retailed)


1967 (made)


Lord John (made)

Materials and Techniques

Synthetic woven floral brocade fabric


Length: 88 cm, Circumference: 98 cm chest, Circumference: 112.5 cm hem, Length: 45 cm sleeve seam

Descriptive line

Jacket, yellow woven floral furnishing fabric by Lord John of Carnaby Street, c.1967


Brocade; Tailoring


Men's clothes; Fashion; Clothing


Textiles and Fashion Collection

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