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The Family Dog presents Moby Grape

  • Object:

    Poster

  • Place of origin:

    US (made)

  • Date:

    1967 (made)

  • Artist/Maker:

    Moscoso, Victor, born 1936 (designer)
    Family Dog Productions (issued by)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.441-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR16

Physical description

Psychedelic poster advertising a concert for Moby Grape. The poster is known as 'Three Little Bares', a photomontage of three women wearing bras and briefs, or bikinis. The central woman has a pair of bird's wings, which are grasped by a large hand, which the other two look up at. This black and white image is framed within the yellow and blue lettering above, and lines running along the lower three edges of the poster. The lettering is difficult to decipher at first, being made up of amorphous shapes, but reads, 'Aug 10, Moby Grape, Aug 13, Aug 11, Canned Heat, Aug 12, Aug 10, 11, Vanilla Fudge, 12 & 13, Dance Avalon Ballroom Concert, Sutter & Vannes S. Frisco, Lights North American Ibis'.

Place of Origin

US (made)

Date

1967 (made)

Artist/maker

Moscoso, Victor, born 1936 (designer)
Family Dog Productions (issued by)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

'AUG 10 MOBY GRAPE AUG 13 / AUG 11 CANNED HEAT AUG 12 / AUG 10, 11 VANILLA FUDGE 12 & 13 / DANCE AVALON BALLROOM CONCERT / SUTTER & VANNES S. FRISCO, LIGHTS NORTH AMERICAN IBIS',
Above the image, amorphous lettering, turquoise on beige

TICKET OUTLETS SAN FRANCISCO: MNASIDIKA (HAIGHT-ASHBURY), CITYLIGHTS BOOKS (NORTH BEACH), THE TOWN SQUIRE (1318 POLK), BERKELEY: DISCOUNT / RECORDS , ELECTRIC TIBET. SAUSALITO: TIDES BOOKSTORE. REDWOOD CITY: REDWOOD HOUSE OF MUSIC (700 WINSLOW). SAN MATEO: TOWN & / COUNTRY MUSIC CENTRE (4TH & EL CAMINO), LA MER CAMERAS & MUSIC (HILLSDALE AT 19TH) . MENLO PARK: KEPLER'S BOOKS & MAGAZINES / (825 EL CAMINO). SAN JOSE: DISCORAMA (235 SO. FIRST ST.)'
Ticket vendors' information, below the main image, black typeface

' No. 75-1'
Poster issue number, printed, lower left corner of poster

'1967 © FAMILY DOG PRODUCTIONS 639 GOUGH ST.. San Francisco Calif 94102'
Publisher's information, lower right corner edge of poster

'Moscoso'
Printed, as if signed, artist's name, lower right corner

Dimensions

Height: 50.9 cm, Width: 35.6 cm

Descriptive line

Psychedelic poster advertising a concert for Moby Grape, 'Three Little Bares' by Victor Moscoso for The Family Dog, United States, 1966

Materials

Paper; Inks

Techniques

Offset lithography

Subjects depicted

Hands; Figures; Psychedelic; Women; Wings; Music; Photomontage; Underwear; Bikinis

Categories

Prints; Entertainment & Leisure; Posters

Collection

Prints, Drawings & Paintings Collection

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