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The Family Dog presents The Electric Flag

  • Object:

    Poster

  • Place of origin:

    US (made)

  • Date:

    1966 (made)

  • Artist/Maker:

    Moscoso, Victor, born 1936 (designer)
    Family Dog Productions (issued by)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.442-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR16

Physical description

Psychedelic poster advertising a concert for The Electric Flag. The poster depicts a hand, palm facing out, with its middle finger raised to point at a yellow disc. The disc has six yellow and orange bolts radiating from it, signifying a sun, and is partially obscured by stylised yellow and orange clouds, which are suggestive of those found in South-East Asian art. A tattoo-like eagle rises from these clouds, with the Family Dog logo is between its wings, and a row of red stars above it. In the eagle's beak is a green banner with red lettering which reads, 'Fri & Sun, The Electric Flag, and in the lower part of the poster, below the hand on comparable banners, 'Mad River, The Fugs . Sat Only., 13th Floo. . .Elevator, Feb. 2, 3, 4, Diogenes, Avalon Ballroom, Sutter & Vann. . ., San Francisco' (parts of some words are hidden by the banner). The background is blue with fine purple dots, changing in colour until the upper part of the poster is purple with fine blue dots.

Place of Origin

US (made)

Date

1966 (made)

Artist/maker

Moscoso, Victor, born 1936 (designer)
Family Dog Productions (issued by)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

'FRI & / SUN / THE / ELECTRIC / FLAG / MAD RIVER, THE FUGS / SAT ONLY / 13TH FLOO (obscured by design) ELEVATOR / FEB. 2, 3, 4 DIOGENES AVALON BALLROOM SUTTER & VANN (obscured by design) SAN FRANCISCO'
Incorporated into the main design of the poster, red stylised lettering on green banners

TICKET OUTLETS SAN FRANCISCO MNASIDIKA (HAIGHT-ASHBURY), CITY LIGHTS BOOKS (NORTH BEACH), THE TOWN SQUIRE (1318 POLK), BERKELEY . DISCOUNT / RECORDS . SAUSALITO TIDES BOOKSTORE. REDWOOD CITY . REDWOOD HOUSE OF MUSIC (700 WINSLOW). SAN MATEO LA MER CAMERAS & / MUSIC (HILLSDALE AT 19TH) . MENLO PARK . KEPLER'S BOOKS & MAGAZINES (825 EL CAMINO). PALO ALTO HAST FARTHING TRADING CO. / (616 COWPER). SAN JOSE . DISCORAMA (235 SO. FIRST ST.)'
Ticket vendors' information, below the main image, purple typeface

' No. 104'
Poster issue number, printed, lower left corner of poster

'1967 © FAMILY DOG PRODUCTIONS 639 GOUGH ST. San Francisco Calif 94102'
Publisher's information, lower right corner edge of poster

'Moscoso'
Printed, as if signed, artist's name, lower right edge, above lowest banner

Dimensions

Height: 50.7 cm, Width: 35.6 cm

Descriptive line

Psychedelic poster advertising a concert for The Electric Flag by Victor Moscoso for The Family Dog, United States, 1966

Materials

Paper; Inks

Techniques

Offset lithography

Subjects depicted

Lightning; Eagles; Banners; Music; Fingers; Clouds; Hands; Sun; Stars; Psychedelic

Categories

Prints; Entertainment & Leisure; Posters

Collection

Prints, Drawings & Paintings Collection

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