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The Family Dog Presents The Young Bloods

Poster
1967 (made)
Artist/Maker
Family Dog Productions (issued by)
Moscoso, Victor (designer)
Place of origin
United States (made)

"The Family Dog Presents The Young Bloods', psychedelic poster featuring a photographic image of strong-man and a reclining woman. The image depicts a circus strong-man, flexing his muscles and wearing leopard-skin briefs. Below him is the double image of a woman reclining on a couch, depicted as if levitating, or as though her spirit is rising from her body. The image is made up of small lithographic dots, suggesting an old advertisement, and the figures are brightly coloured. The image is contained within an arch, at the top of which is the name of the main act, 'The Young Bloods', printed in red on green. Below the image are other band names and venue information. In each corner there is a Family Dog symbol, featuring a Native American, smoking cigarette or joint, and wearing a top hat.


Object details

Categories
Prints
Entertainment & Leisure
Posters
Object type
Poster
TitleThe Family Dog Presents The Young Bloods (generic title)
Materials and techniques
Colour offset lithograph
Paper
Ink
Lithography
Brief description
"The Family Dog Presents The Young Bloods', psychedelic poster featuring a strong-man and a reclining woman, Victor Moscoso for The Family Dog, United States, 1967
Physical description
"The Family Dog Presents The Young Bloods', psychedelic poster featuring a photographic image of strong-man and a reclining woman. The image depicts a circus strong-man, flexing his muscles and wearing leopard-skin briefs. Below him is the double image of a woman reclining on a couch, depicted as if levitating, or as though her spirit is rising from her body. The image is made up of small lithographic dots, suggesting an old advertisement, and the figures are brightly coloured. The image is contained within an arch, at the top of which is the name of the main act, 'The Young Bloods', printed in red on green. Below the image are other band names and venue information. In each corner there is a Family Dog symbol, featuring a Native American, smoking cigarette or joint, and wearing a top hat.
Dimensions
  • Height: 50.8cm
  • Width: 35.4cm
Marks and inscriptions
  • 'THE YOUNG BLOODS' (The name of the headlining band, incorporated into the design in the form of the upper curve of an arch, above the image, red on green)
  • 'THE SIEGAL SCHWALL BAND / JUNE 15 16 17 18 AVALON BALLROOM / LIGHTS NORTH AMERICAN IBIS ALCHEMICAL CO. / SUTTER & VANNES DANCE CONCERT SAN FRANCISCO' (Band and venue information, integrated into the design below the main image, red on green)
  • 'Moscoso' (Artist's signature, printed lower right, in the border)
  • TICKET OUTLETS SAN FRANCISCO MNASIDIKA (HAIGHT-ASHBURY), CITYLIGHTS BOOKS (N. BEACH), KELLEY GALLERIES (3681-A SACRAMENTO), THE TOWN SQUIRE / (1318 POLK), BALLY LO SHOES (UNION SQ), HUT T-1 STATE COLLEGE. BERKELEY: MOES BOOKS, DISCOUNT RECORDS. SAUSALITO: TIDES BOOKSTORE. / REDWOOD CITY: REDWOOD HOUSE OF MUSIC (700 WINSLOW). SAN MATEO: TOWN & COUNTRY MUSIC CENTRE (4TH & EL CAMINO), LA MER CAMERAS & / MUSIC (HILLSDALE AT 19TH). MENLO PARK: KEPLER'S BOOKS & MAGAZINES (825 EL CAMINO). SAN JOSE: DISCORAMA (235 SO. FIRST ST.) / © 1967 FAMILY DOG PRODUCTIONS 639 GOUGH ST. San Francisco, Calif. 94102' (Ticket vendors, bottom of poster, printed in border)
  • 'No.66 -1' (Poster issue number, lower left corner)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Psychedelic Art
Music
Figures
Native Americans
Men
Strong Man
Other numbers
  • LS.831 - Leslie Schreyer Loan Number
  • No.66 -1 - Poster number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.440-2004

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Record createdJuly 20, 2006
Record URL
https://collections.vam.ac.uk/item/O126263/the-family-dog-presents-the-poster-moscoso-victor/
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