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The Family Dog Presents The Young Bloods

  • Object:

    Poster

  • Place of origin:

    United States (made)

  • Date:

    1967 (made)

  • Artist/Maker:

    Moscoso, Victor, born 1936 (designer)
    Family Dog Productions (issued by)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.440-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR16

Physical description

"The Family Dog Presents The Young Bloods', psychedelic poster featuring a photographic image of strong-man and a reclining woman. The image depicts a circus strong-man, flexing his muscles and wearing leopard-skin briefs. Below him is the double image of a woman reclining on a couch, depicted as if levitating, or as though her spirit is rising from her body. The image is made up of small lithographic dots, suggesting an old advertisement, and the figures are brightly coloured. The image is contained within an arch, at the top of which is the name of the main act, 'The Young Bloods', printed in red on green. Below the image are other band names and venue information. In each corner there is a Family Dog symbol, featuring a Native American, smoking cigarette or joint, and wearing a top hat.

Place of Origin

United States (made)

Date

1967 (made)

Artist/maker

Moscoso, Victor, born 1936 (designer)
Family Dog Productions (issued by)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

'THE YOUNG BLOODS'
The name of the headlining band, incorporated into the design in the form of the upper curve of an arch, above the image, red on green

'THE SIEGAL SCHWALL BAND / JUNE 15 16 17 18 AVALON BALLROOM / LIGHTS NORTH AMERICAN IBIS ALCHEMICAL CO. / SUTTER & VANNES DANCE CONCERT SAN FRANCISCO'
Band and venue information, integrated into the design below the main image, red on green

'Moscoso'
Artist's signature, printed lower right, in the border

TICKET OUTLETS SAN FRANCISCO MNASIDIKA (HAIGHT-ASHBURY), CITYLIGHTS BOOKS (N. BEACH), KELLEY GALLERIES (3681-A SACRAMENTO), THE TOWN SQUIRE / (1318 POLK), BALLY LO SHOES (UNION SQ), HUT T-1 STATE COLLEGE. BERKELEY: MOES BOOKS, DISCOUNT RECORDS. SAUSALITO: TIDES BOOKSTORE. / REDWOOD CITY: REDWOOD HOUSE OF MUSIC (700 WINSLOW). SAN MATEO: TOWN & COUNTRY MUSIC CENTRE (4TH & EL CAMINO), LA MER CAMERAS & / MUSIC (HILLSDALE AT 19TH). MENLO PARK: KEPLER'S BOOKS & MAGAZINES (825 EL CAMINO). SAN JOSE: DISCORAMA (235 SO. FIRST ST.) / © 1967 FAMILY DOG PRODUCTIONS 639 GOUGH ST. San Francisco, Calif. 94102'
Ticket vendors, bottom of poster, printed in border

'No.66 -1'
Poster issue number, lower left corner

Dimensions

Height: 50.8 cm, Width: 35.4 cm

Descriptive line

"The Family Dog Presents The Young Bloods', psychedelic poster featuring a strong-man and a reclining woman, Victor Moscoso for The Family Dog, United States, 1967

Materials

Paper; Ink

Techniques

Lithography

Subjects depicted

Music; Figures; Native Americans; Men; Strong man; Psychedelic art

Categories

Prints; Entertainment & Leisure; Posters

Collection

Prints, Drawings & Paintings Collection

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