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Gazette du Bon Ton

  • Object:


  • Place of origin:

    Paris (published)

  • Date:

    1921 (published)

  • Artist/Maker:

    Simeon, Fernand, born 1884 - died 1928 (artist)
    Gazette du Bon Ton (commissioned and published)

  • Materials and Techniques:

    Pochoir print

  • Credit Line:

    Given by Colin Barrett

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 83, box C

This is a plate taken from the Gazette du Bon Ton, a hugely influential fashion magazine published between November 1912 and December 1925 (with a break during World War I) by Lucien Vogel. This magazine published the latest fashion styles aiming at an exclusively elite market available only to subscribers. Vogel established contracts to represent the fashions of a number of well-known fashion houses including that of Paul Poiret, Jacques Doucet, Worth, Paquin Beers, and Lanvin. Alongside this the magazine included theatre reviews and essays. In the first edition Vogel said ‘The clothing of women is a pleasure for the eye that cannot be judged inferior to the other arts’. To illustrate the designs of the fashion houses he employed the most prominent avant-garde artists and the plates produced in richly hand-coloured stencil technique of Pochoir that defined the Art Deco illustration style. The illustrations did not just represent the fashion designs but placed them in settings reflecting modern lifestyles and interiors. Many of the artists later went on to work for important American magazines such as Vogue and Harper’s Bazaar.

Physical description

Chloë wears a white dress with black floral decoration in bands and a large floral belt. The wall is decorated with an image of Pan playing a flute, a tree and grapes. A crescent moon is visible through the window.

Place of Origin

Paris (published)


1921 (published)


Simeon, Fernand, born 1884 - died 1928 (artist)
Gazette du Bon Ton (commissioned and published)

Materials and Techniques

Pochoir print

Marks and inscriptions

Below centre

Lower right

In circle, lower right

No 8 de la Gazette du Bon Ton.
Lower left

Année 1921 - Planche 62
Lower right


Height: 24.5 cm sheet, Width: 19 cm sheet

Descriptive line

Pochoir print. Plate from Gazette du Bon Ton by Fernand Simeon. 'Chloë', depicting evening dress by de Beer, 1921.


Printing ink; Paper; Colour



Subjects depicted

Subject; Interiors; Flute; Dress; Grapes; Woman; Fashion; Tree; Floral pattern; Clothing, Costume


Prints; Clothing; Fashion plates


Prints, Drawings & Paintings Collection

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