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Gazette du Bon Ton

  • Object:

    Print

  • Place of origin:

    Paris (published)

  • Date:

    1920 (published)

  • Artist/Maker:

    Marty, André Edouard, born 1882 (artist)
    Gazette du Bon Ton (commissioned and published)

  • Materials and Techniques:

    Pochoir print

  • Credit Line:

    Given by Colin Barrett

  • Museum number:

    E.263-2014

  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 83, box C

This is a plate taken from the Gazette du Bon Ton, a hugely influential fashion magazine published between November 1912 and December 1925 (with a break during World War I) by Lucien Vogel. This magazine published the latest fashion styles aiming at an exclusively elite market available only to subscribers. Vogel established contracts to represent the fashions of a number of well-known fashion houses including that of Paul Poiret, Jacques Doucet, Worth, Paquin Beers, and Lanvin. Alongside this the magazine included theatre reviews and essays. In the first edition Vogel said ‘The clothing of women is a pleasure for the eye that cannot be judged inferior to the other arts’. To illustrate the designs of the fashion houses he employed the most prominent avant-garde artists and the plates produced in richly hand-coloured stencil technique of Pochoir that defined the Art Deco illustration style. The illustrations did not just represent the fashion designs but placed them in settings reflecting modern lifestyles and interiors. Many of the artists later went on to work for important American magazines such as Vogue and Harper’s Bazaar.

André Edouard Marty (1882-1974) was one of the premier artists of Art Deco style, producing illustrations as well as designs for theatre cinema and ceramics and jewelery. He was a central designer for the Gazette, featuring in every year of publication. He also contributed to other important magazines such as Modes et Manières d’Aujord-hui and Fémina, and in America Vogue, Harper’s Bazaar.

Physical description

A scene in the interior of a fashionable house looking out through French windows to a couple in matching suits in brown who have just arrived for dinner. The lady of the house is wearing a dinner dress of blue top and brown skirt with cherry blossom decoration. In the interior of the house is a parquet floor and on the wall to the left, a picture of a seascape featuring palm tree and a sailing ship.

Place of Origin

Paris (published)

Date

1920 (published)

Artist/maker

Marty, André Edouard, born 1882 (artist)
Gazette du Bon Ton (commissioned and published)

Materials and Techniques

Pochoir print

Marks and inscriptions

VOUS NE SEREZ JAMAIS PRÊTS / Tailleur et Robe de dîners, de Doeuillet
Below centre

A.E. Marty. 1920
Lower right

Gazette du Bon Ton. - No 3
Lower left

CLV.
In circle, lower right

Avril 1920. - Pl. 22
Lower right

Dimensions

Height: 24.5 cm sheet, Width: 19 cm sheet

Descriptive line

Pochoir print. Plate from Gazette du Bon Ton by A.E. Marty. 'Vous ne Serez Jamais Prêts', depicting evening dress by Doeuillet, 1920.

Materials

Printing ink; Paper; Colour

Techniques

Pochoir

Subjects depicted

Dress; Subject; Cherry blossom; Women; Hat; Fashion; Floor; Interior; Paintings; Suit; Clothing, Costume; Man; French windows

Categories

Prints; Clothing; Fashion plates

Collection

Prints, Drawings & Paintings Collection

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