We don’t have an image of this object online yet. V&A Images may have a photograph that we can’t show online, but it may be possible to supply one to you. Email us at vaimages@vam.ac.uk for guidance about fees and timescales, quoting the accession number: B.426:1 to 3- 2012
Find out about our images

Not currently on display at the V&A

Advertising Card

1940 (printed)
Artist/Maker
Place of origin

A small collection of cards, telegrams and advertising material sent to the donor’s mother to celebrate the birth of her son Christopher John Mead born 1/5/1940. The messages in the cards are brief but it gives a small insight into family life. The telegram message from Uncle Ernest reads: 'Up the Reds' as they are a family of red heads.
Greeting cards to celebrate birth were available but usually only sent by close family members. The telegrams by nature are brief; these were mostly used as emergency communication but also to celebrate events such as a birth. There is some advertising material relating to baby goods, which may have been given out with the telegrams. This child was born at the beginning of the Second World War but probably not at a point that materials were in short supply.
Greeting cards have existed in many cultures during the past few hundred years but it was really in the 1850s that they gain popularity, as rather than being hand crafted one off pieces they were mass produced and cheaply available and the introduction of the postage stamp made the postal service more reliable. They saw another increase in the manufacture of cards in the 1930s with the introduction of coloured lithography.


Object details

Categories
Object type
Parts
This object consists of 3 parts.

  • Card
  • Card
  • Envelope
Materials and techniques
printed card and paper
Brief description
Two printed cards and an envelope sent from Little Folks Ltd, 04/05/1940
Physical description
Two printed cards from staff at Little Folk Ltd, nursery shop sent to Mothers on their mailing lists. The first card is peach in colour and is edged in gold. It reads 'Congratulations from Wendy. May we have the favour of your kind patronage when shopping from baby?'
The second card is in light pink and has a purple scalloped edge. This card is again printed and has a hand written message in the bottom right corner that reads 'congrats and very best wishes from Mr & Mrs Dumbleton.'
The envelope is also in a peach colour and has standard address stamps and post mark on it.

Dimensions
  • Envelope width: 12cm
  • Envelope height: 9.5cm
All parts are the same size
Credit line
Given by Stephen Mead
Summary
A small collection of cards, telegrams and advertising material sent to the donor’s mother to celebrate the birth of her son Christopher John Mead born 1/5/1940. The messages in the cards are brief but it gives a small insight into family life. The telegram message from Uncle Ernest reads: 'Up the Reds' as they are a family of red heads.
Greeting cards to celebrate birth were available but usually only sent by close family members. The telegrams by nature are brief; these were mostly used as emergency communication but also to celebrate events such as a birth. There is some advertising material relating to baby goods, which may have been given out with the telegrams. This child was born at the beginning of the Second World War but probably not at a point that materials were in short supply.
Greeting cards have existed in many cultures during the past few hundred years but it was really in the 1850s that they gain popularity, as rather than being hand crafted one off pieces they were mass produced and cheaply available and the introduction of the postage stamp made the postal service more reliable. They saw another increase in the manufacture of cards in the 1930s with the introduction of coloured lithography.
Collection
Accession number
B.426:1 to 3- 2012

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdMarch 7, 2013
Record URL
Download as: JSON