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Poster - The London Poster Project

The London Poster Project

  • Object:


  • Place of origin:

    Britain (made)

  • Date:

    2009 (made)

  • Artist/Maker:

    London Design Festival (commissioned by)
    Studio8 Design (designers)

  • Materials and Techniques:

    Printed poster

  • Credit Line:

    Given by The London Design Festival

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 82, box ABOVE

As part of the 2009 London Design Festival, Domenic Lippa at Pentagram worked with the Festival's Chairman, Sir John Sorrell in curating the London Poster Project. This exhibition was formed of twenty posters created by the UK's most renowned graphic designers. Each artist was asked to produce a poster that 'celebrates London as the creative capital of the world'. They were restricted to a palette of red and black and each silkscreened poster was produced in a limited edition of 100. The exhibition drew on the notion that the poster is one of the oldest and still one of the most powerful forms of graphic communication. The posters were displayed at the V&A during the London Design Festival in 2009.

Physical description

Poster depicting a pie-chart in black, fanned out, with lines at the side pointing to the different segments with an ethnic percentage in red lettering. Lettered with designer's names, date and commissioning details. Stamped with the London Design Festival logo in red and white.

Place of Origin

Britain (made)


2009 (made)


London Design Festival (commissioned by)
Studio8 Design (designers)

Materials and Techniques

Printed poster

Marks and inscriptions

Designed by Matt Willey, Studio8 Design. One of a series of twenty limited edition designs commissioned for the 2009 London Design Festival. © Studio8 Design 2009.
Lettered in red on the white border, bottom left

London is unique in it's great cultural mix, its ethnic diversity. It is what makes this city so vibrant, so vital, so wonderful.
Lettered in black, lower left


Height: 91 cm, Width: 64 cm

Descriptive line

Poster by Matt Willey at Studio8 Design, depicting a percentage breakdown and fanned out pie-chart of ethnicity in London, commissioned for the 2009 London Design Festival. Great Britain, 2009.

Production Note

One of a series of twenty limited edition designs commissioned for the 2009 London Design Festival





Subjects depicted

Ethnicity; Demographics; Graphic; Population; Statistics; Design



Production Type

Limited edition


Prints, Drawings & Paintings Collection

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