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Take special care at crossroads. . .

  • Object:

    Poster

  • Place of origin:

    Great Britain (made)

  • Date:

    1950s (made)

  • Artist/Maker:

    Games, Abram, born 1914 - died 1996 (artist)
    Royal Society for the Prevention of Accidents (issued by)
    Loxley Bros. Ltd. (printers)
    ROSPA (The Royal Society for the Prevention of Accidents) (publishers)

  • Materials and Techniques:

    colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends of the V&A by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1884-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR19

Physical description

Road safety poster depicting four arrows, two pointing left and two right, intersected by self-coloured lines, and shaped to represent perspectival recession. The uppermost arrow is red, and has the words 'Take special care' printed in white, the second has 'at crossroads', printed in black on a white arrow. The third arrow is yellow and has 'be ready for' in red letters, while the lowermost arrow is black with 'the UNFORESEEN' in yellow letters. A further red line runs parallel to the bottom arrow. The background is grey, fading out towards the bottom, in a mottled effect, to reveal the colour of the paper. The poster is pierced and has a metal washer inserted at each corner for hanging, and is backed onto linen.

Place of Origin

Great Britain (made)

Date

1950s (made)

Artist/maker

Games, Abram, born 1914 - died 1996 (artist)
Royal Society for the Prevention of Accidents (issued by)
Loxley Bros. Ltd. (printers)
ROSPA (The Royal Society for the Prevention of Accidents) (publishers)

Materials and Techniques

colour lithograph

Marks and inscriptions

'Take special care'
Incorporated into image, on red arrow, white letters.

'at Crossroads'
Incorporated into image, on white arrow, black letters.

'be ready for '
Incorporated into image, on yellow arrow, red letters.

'the UNFORESEEN'
Incorporated into image, on black arrow, yellow letters.

'A. GAMES'
Artist's signature, yellow, upper left corner

'HCP. 8. Issued by the Royal Society for the Prevention of Accidents, Terminal House, 52 Grosvenor Gardens, London, S.W.1. Printed by LOXLEY BROS. LTD.'
Printing and publishers information, black typeface, lower edge of poster

Dimensions

Height: 75.5 cm, Width: 49.1 cm

Descriptive line

'Take special care at crossroads. . .', road safety poster, designed by Abram Games for RoSPA, Britain, 1950s

Materials

Paper; Ink

Techniques

Lithography

Subjects depicted

Safety; Perspective; Arrows; Lettering; Transport

Categories

Prints; Advertising; Transport; Health; Posters

Collection

Prints, Drawings & Paintings Collection

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