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G. I. Joe Action Marine - G. I. Joe Action Marine
  • G. I. Joe Action Marine
    Hasbro, Inc - Hasbro Industries
  • Enlarge image

G. I. Joe Action Marine

  • Object:

    G. I. Joe Action Marine

  • Place of origin:

    Hong Kong (Manufactured)

  • Date:

    1964-1965 (Manufactured)

  • Artist/Maker:

    Hasbro, Inc - Hasbro Industries (UK) Ltd (Manufacturers)

  • Museum number:

    B.232:1 to 6-2012

  • Gallery location:

    In Storage

GI Joe was first launched in 1964 during the Vietnam War. It was originally made in four versions representing the real American heroes of the US Army, Navy, Air Force and Marine Corps.

By the late 1960s, the war in Vietnam had caused unprecedented casualties on both sides. As the public began to protest about the war and America's involvement in it, GI Joe lost his broad public appeal.

This is a complete boxed version of 'G. I. Joe Action Marine', including instruction booklet, stickers and a recruitment leaflet, asking children to 'Join the GI Joe club!'.

Place of Origin

Hong Kong (Manufactured)


1964-1965 (Manufactured)


Hasbro, Inc - Hasbro Industries (UK) Ltd (Manufacturers)

Descriptive line

Boxed action figure, 'G. I. Joe Action Marine', made by Hasbro in Hong Kong between 1964-1965


Children & Childhood; Dolls & Toys

Production Type

Mass produced


Museum of Childhood

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