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G. I. Joe Action Soldier - G. I. Joe Action Soldier

G. I. Joe Action Soldier

  • Object:

    G. I. Joe Action Soldier

  • Place of origin:

    Hong Kong, China (Manufactured)

  • Date:

    1965-1966 (Manufactured)

  • Artist/Maker:

    Hasbro (Manufacturers)

  • Materials and Techniques:

    [Recruitment Leaflet] Folded and printed paper
    [Small Stickers] Printed paper

  • Museum number:

    B.231:1 to 6-2012

  • Gallery location:

    Museum of Childhood, Temporary Exhibition Gallery, case 20

  • Download image

GI Joe was first launched in 1964 during the Vietnam War. It was originally made in four versions representing the real American heroes of the US Army, Navy, Air Force and Marine Corps.

By the late 1960s, the war in Vietnam had caused unprecedented casualties on both sides. As the public began to protest about the war and America's involvement in it, GI Joe lost his broad public appeal.

This is a complete boxed version of 'G. I. Joe Action Soldier', including instruction booklet, stickers and a recruitment leaflet, asking children to 'Join the GI Joe club!'.

Physical description

[Recruitment Leaflet] Cream paper printed with black ink and folded to make a booklet.
[Small Stickers] Small sheet of stickers including identification ribbons and a division patch. Exclusively red and blue ink used on the stickers, but with black outlines and writing.
[Large Stickers] Large sheet of stickers, all in black and khaki. The stickers indicate different ranks of the US army, and corresponding insignia. Each is labelled with black print.
[Instruction Leaflet] Cream paper with black writing. Where the leaflet has been cut, some of the text is now missing from the right-hand side of the paper
[Army Manual] Cream paper printed with black ink. It is bound with beige card, stapled at the spine
[Advertising Leaflet] Printed paper advertising leaflet using vivid colours and detailed descriptions of the other G. I. Joe products available.
[G.I. Joe figure] Plastic G.I. Joe figure wearing a green army uniform consisting of a shirt with two pockets, trousers and hat. He is also wearing brown boots and a metal dog tag round his neck.
[G.I. Joe packaging] The packaging consists of a brown cardboard box and lid with red lettering. The box has an image of a soldier, running at the viewer, holding a gun.

Place of Origin

Hong Kong, China (Manufactured)

Date

1965-1966 (Manufactured)

Artist/maker

Hasbro (Manufacturers)

Materials and Techniques

[Recruitment Leaflet] Folded and printed paper
[Small Stickers] Printed paper

Marks and inscriptions

[G.I. Joe figure] 'G.I. Joe by Hasbro'
[G.I. Joe packaging] 'G.I. Joe Action Soldier, by Hasbro'
[G.I. Joe packaging] 'America's movable fighting man - move G.I. Joe into action positions'

Dimensions

[Recruitment Leaflet] Length: 19.2 cm, Width: 7.9 cm Folded
[Small Stickers] Width: 3.4 cm, Length: 2.6 cm
[Large Stickers] Width: 5 cm, Length: 5.5 cm
[Instruction Leaflet] Width: 6.2 cm, Length: 9.8 cm
[Army Manual] Length: 10 cm, Width: 9 cm
[Advertising Leaflet] Width: 27 cm, Length: 34 cm
[G.I. Joe figure] Height: 29 cm, Width: 10 cm, Depth: 5 cm
[G.I. Joe packaging] Height: 30.3 cm, Width: 9.9 cm, Depth: 5 cm

Descriptive line

Boxed action figure, 'G. I. Joe Action Soldier', made by Hasbro in Hong Kong between 1964-1965
[Recruitment Leaflet] Recruitment leaflet for action figure, 'GI Joe Action Sailor', made by Hasbro in Hong Kong in 1964-65
[Small Stickers] Small sticker sheet for action figure, 'GI Joe Action Marine', made by Hasbro in Hong Kong in 1964-65
[Large Stickers] Large sheet of stickers for action figure, 'GI Joe Action Marine', made by Hasbro in Hong Kong in 1964-65
[Instruction Leaflet] Instruction leaflet on how to remove boots for action figure, 'GI Joe Action Marine', made by Hasbro in Hong Kong in 1964-65
[Army Manual] 'Army Manual' for action figure, 'GI Joe Action Marine', made by Hasbro in Hong Kong in 1964-65
[Advertising Leaflet] Advertising leaflet for action figure, 'GI Joe Action Marine', made by Hasbro in Hong Kong in 1964-65
[G.I. Joe figure] 'G. I. Joe Action Soldier' figure, plastic and textile, Hasbro, Hong Kong, 1965-66

Exhibition History

War Games (V&A Museum of Childhood 25/05/2013-09/03/2014)

Materials

Paper; Card; Plastic; Metal; Cardboard; Textile

Subjects depicted

Soldier

Categories

Children & Childhood; Dolls & Toys; War

Production Type

Mass produced
[G.I. Joe figure] Mass produced

Collection code

MoC

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Qr_O1250505
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